Pentaheal Clinic Rebranding Idanimọ Ami-iyasọtọ láti ọwọ́ Pentaheal and Eidetic jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2022
Pentaheal Clinic Rebranding Idanimọ Ami-iyasọtọ
látọ̀wọ́ Pentaheal and Eidetic
Oníbàárà: Eidetic Marketing
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #135773Àpẹrẹ Náà
Nípa Pentaheal Clinic Rebranding Idanimọ Ami-iyasọtọ
Àtúnṣe Ami-iyasọtọ Pentaheal Clinic jẹ́ idanimọ ami-iyasọtọ tí a ṣẹda fún ilé-iwòsàn ìṣègùn kan ní Korea tí ó ṣe amọ̀nà nínú oogun iṣẹ́ṣiṣe (functional medicine). Àkòrí pàtàkì fún idanimọ náà ni ìtẹ̀síwájú (extension). A lo àmì àgbélébùú tí ó jẹ́ àmì ìṣègùn àgbáyé gẹ́gẹ́ bí èdè amóhùn-únmáwòrán tí ó rọrùn tí àwọn aláìsàn láti oríṣiríṣi orílẹ̀-èdè lè dá mọ̀. Àmì náà so àgbélébùú náà pọ̀ mọ́ àwọn lẹ́tà P àti H, tí ó jẹ́ ìkékúrú orúkọ ilé-iwòsàn náà. Àáṣẹ̀ àmì náà a máa nàró sí àwọn ẹ̀gbẹ́ méjèèjì, tí ó mú kí àmì náà bá àwọn ohun èlò tí ó ní oríṣiríṣi ìrísí àti ìwọ̀n mu. A ṣe àpẹrẹ àwọn àmì-ìtọ́ka (signage) fún gbogbo pákà ilé-iwòsàn náà ní Seoul.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Pentaheal Clinic Rebranding Idanimọ Ami-iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pentaheal Clinic Rebranding Idanimọ Ami-iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pentaheal Clinic Rebranding Idanimọ Ami-iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Ìwọ̀n àti Àpò
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Àwọn Àkọlé
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Ìpèníjà Àpèsè
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Ìwádìí
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Ìmísí
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in July 2021 and finished in December 2021 in Seoul.
- Ìlànà Ìṣiṣẹ́
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Àwọn Ọmọ Ẹgbẹ́
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
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