Before the Midnight Hour Awọn Apejuwe Aga láti ọwọ́ Martin Reznik jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
WúràÀwòrán· 2022
Before the Midnight Hour Awọn Apejuwe Aga
látọ̀wọ́ Martin Reznik
Oníbàárà: Martin Reznik Illustration
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #133798Àpẹrẹ Náà
Nípa Before the Midnight Hour Awọn Apejuwe Aga
Awọn aworan apejuwe dudu ati funfun ti a fun ni aṣẹ nipasẹ Marc Krusin ati ifihan awọn apẹrẹ ohun ọṣọ olokiki julọ fun Knoll ati Desalto. Atilẹyin nipasẹ awọn apanilẹrin ati sinima noir, iṣẹ akanṣe naa fọ awọn apejọ apejọ ti apejuwe ohun-ọṣọ nipa kiko itankalẹ si awọn oju iṣẹlẹ, lilo irisi abumọ ati ẹwa noir irẹwẹsi. Aini wiwa eniyan ati awọn nkan tukaka ṣafikun ipin kan ti ohun ijinlẹ ati ifura si itan naa, lakoko ti o ti ṣafihan protagonist ni ipari iyalẹnu kan. Gbogbo awọn aworan ni a ya ni oni nọmba ni Adobe Photoshop nipa lilo tabulẹti Wacom Cintiq.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Before the Midnight Hour Awọn Apejuwe Aga jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Before the Midnight Hour Awọn Apejuwe Aga yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Before the Midnight Hour Awọn Apejuwe Aga ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
- Ìwọ̀n àti Àpò
- The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print. - Àwọn Àkọlé
- illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
- Ìpèníjà Àpèsè
- The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats. - Ìwádìí
- Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
- Ìmísí
- Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
- Àkókò Iṣẹ́ Àkànṣe
- The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
- Ìlànà Ìṣiṣẹ́
- The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself. - Ìfọwọ́sí Àwòrán
- All illustrations: Martin Reznik, 2021
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