The Book That Grew Ìtọ́sọ́nà Ìjẹko láti ọwọ́ Fabiano Dalmacio jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ọnà Dídára àti Iṣẹ́ Ọnà Ìgbékalẹ̀.
Pílátínọ́mùIṣẹ́ Ọnà Dídára· 2021
The Book That Grew Ìtọ́sọ́nà Ìjẹko
látọ̀wọ́ Fabiano Dalmacio
Oníbàárà: Rothco, part of Accenture Interactive
Aṣẹ́gun Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award nínú Ẹ̀ka Iṣẹ́ Ọnà Dídára
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #122969Àpẹrẹ Náà
Nípa The Book That Grew Ìtọ́sọ́nà Ìjẹko
Ìwé Tí Ó Dàgbà jẹ́ ìtọ́sọ́nà ìjẹko tí a ṣe fún àwọn àgbẹ̀ ní orílẹ̀-èdè Ireland. Ìwé náà gbé àwọn ẹ̀kọ́ mẹ́wàá àti ìmọ̀ràn ìwúlò mẹ́wàá kalẹ̀ tí a pinnu láti mú ìdúróṣinṣin àyíká àti èrè dára sí i. Àwọn ìgbésẹ̀ mẹ́wàá náà ń tọ́ àwọn àgbẹ̀ sọ́nà sí ìyípo ìjẹko koríko mẹ́wàá lọ́dọọdún àti ìkórè tọ́ọ̀nù koríko mẹ́wàá fún hẹ́kítà kọ̀ọ̀kan. Ojú-ìwé kọ̀ọ̀kan, ọ̀rọ̀ kọ̀ọ̀kan àti àwòrán àpèjúwe kọ̀ọ̀kan ni gbòǹgbò koríko alààyè ṣe àgbékalẹ̀ rẹ̀, tí a darí lọ́nà àwọn ọ̀nà ìṣàn ní àkókò ìdàgbàsókè ọ̀sẹ̀ mélòó kan. A ṣàlàyé àwọn ìlànà iṣẹ́ àgbẹ̀ tí ó díjú nípasẹ̀ àwọn àmì àkànṣe, ojú-ìwé tí a lè ṣí sílẹ̀ sì gbé kọ́kọ́rọ́ àwọn àmì náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award
The Book That Grew Ìtọ́sọ́nà Ìjẹko jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. The Book That Grew Ìtọ́sọ́nà Ìjẹko ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. The Book That Grew Ìtọ́sọ́nà Ìjẹko jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Ìwọ̀n àti Àpò
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Àwọn Àkọlé
- book, design, Ireland, grass, farming, bank
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Ìpèníjà Àpèsè
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Ìwádìí
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Ìmísí
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Àkókò Iṣẹ́ Àkànṣe
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Ìlànà Ìṣiṣẹ́
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Àwọn Ọmọ Ẹgbẹ́
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Ìfọwọ́sí Àwòrán
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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