Flowering Street Idanimọ Ami-Iyasọtọ Ifẹ-Rere láti ọwọ́ Mingjun Jiang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2021
Flowering Street Idanimọ Ami-Iyasọtọ Ifẹ-Rere
látọ̀wọ́ Mingjun Jiang
Oníbàárà: Monka Design
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #121372Àpẹrẹ Náà
Nípa Flowering Street Idanimọ Ami-Iyasọtọ Ifẹ-Rere
Flowering Street jẹ́ idanimọ ami-iyasọtọ ifẹ-rere tí a ṣẹda láti ṣàtìlẹyìn fún àwọn tí kò ní ilé ní Lọndọnu. Ami-iyasọtọ yìí jẹ́ kí àwọn olùtajà tí kò ní ilé lè rí owó-wọlé nípa títà òdòdó ní iye owó ọjà tí ó wọ́pọ̀, dípò gbígbẹ́kẹ̀lé ẹ̀bùn. Àpẹrẹ àmi náà jẹ́ àwokose láti inú àwọn àmi-ojú-ọ̀nà ní Lọndọnu, tí ó ń tọ́ka sí ọ̀rọ̀ àwọn ọ̀rẹ́ ojú-ọ̀nà tí a ń lò láàrin àwọn ènìyàn tí ń sùn níta. Ìdì òdòdó kọ̀ọ̀kan ni a fi ìwé ìròyìn àtijọ́ tí a kójọ pọ̀ wé, tí a fi okùn hemp àdánidá dì, tí a sì fi káàdì ìdúpẹ́ kún un. Àwọn ohun èlò àdánidá tí a lè tún lò jẹ́ kí iye owó ìpèsè-ọjà kéré, kí ó bàa lè ṣeé ṣe láti ṣàtìlẹyìn fún àwọn olùtajà mìíràn síi.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Flowering Street Idanimọ Ami-Iyasọtọ Ifẹ-Rere jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Flowering Street Idanimọ Ami-Iyasọtọ Ifẹ-Rere yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Flowering Street Idanimọ Ami-Iyasọtọ Ifẹ-Rere ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- Ìwọ̀n àti Àpò
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- Àwọn Àkọlé
- charity, homeless, London, branding, visual, identity, flower
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Flowers sold by the homeless.
- Ìpèníjà Àpèsè
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - Ìwádìí
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - Ìmísí
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- Ìlànà Ìṣiṣẹ́
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- none
- Àwọn Ọmọ Ẹgbẹ́
- Mingjun Jiang
- Ìfọwọ́sí Àwòrán
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
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