Benin Ami-Ọja, Idamọ Wiwo láti ọwọ́ Anja Zambelli Colak jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2021
Benin Ami-Ọja, Idamọ Wiwo
látọ̀wọ́ Anja Zambelli Colak
Oníbàárà: Zambelli Brand Design
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #120478Àpẹrẹ Náà
Nípa Benin Ami-Ọja, Idamọ Wiwo
Benin jẹ́ idamọ ami-ọja tí a ṣẹ̀dá fún ilé-iṣẹ́ kọfí kan tí ìdílé ń ṣàkóso, tí ó ti lo ohun tó lé ní ọdún 30 nínú iṣẹ́ náà. Idamọ yìí ń ṣètìlẹ́yìn fún ìtẹ̀síwájú iṣẹ́ ilé-ìtajà kọfí náà sí àwòṣe franchise. Àmì Cherub kan tí ó ń rẹ́rìn-ín ni ó ṣiṣẹ́ gẹ́gẹ́ bí àmì àkọ́kọ́, tí ó ń tọ́ka sí àsìkò Renaissance àti sí orílẹ̀-èdè Ítálì, ilé-ìní kọfí gíga-jùlọ. Àwọn àwọ̀ pupa-yẹpẹrẹ, aláwọ̀ búlúù, ofeefee àti pupa tí ó dán yòò, pẹ̀lú àwòrán ẹ̀wù-ìkùukùu áńjẹ́lì, gbé ìmọ̀lára ayọ̀ kalẹ̀. Àwọn ago tí a ń mú lọ àti àwọn àpò-bébà ni a tẹ̀ sórí bébà àdánidá pẹ̀lú ẹ̀rọ CMYK offset, nígbà tí àwọn àpò-irin ń dáàbò bo ìjẹ́pàtàkì kọfí náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Benin Ami-Ọja, Idamọ Wiwo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Benin Ami-Ọja, Idamọ Wiwo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Benin Ami-Ọja, Idamọ Wiwo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
- Ìwọ̀n àti Àpò
- Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm - Àwọn Àkọlé
- Branding, visual identity, franchise, coffee shop, packaging
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee. - Ìpèníjà Àpèsè
- The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
- Ìwádìí
- After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
- Ìmísí
- Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
- Ìlànà Ìṣiṣẹ́
- The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
- Àwọn Ọmọ Ẹgbẹ́
- Anja Zambelli Čolak
Oníṣọwọ́
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