Bergtor Visual Identity Idamọ Wiwo láti ọwọ́ Erika Baczo jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2021
Bergtor Visual Identity Idamọ Wiwo
látọ̀wọ́ Erika Baczo
Oníbàárà: Bergtor
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #120088Àpẹrẹ Náà
Nípa Bergtor Visual Identity Idamọ Wiwo
Bergtor jẹ idamọ wiwo ti a ṣe apẹrẹ fun ami-ọja ilẹkun gareji. Idamọ naa da lori eto akoso to lagbara ati ọna ọrọ-kikọ ti o rọrun. A ṣafikun awọn eroja jiometirika si awọn lẹta lati fi han itumọ orukọ naa ni wiwo. Lẹta E ti rọpo pẹlu awọn apẹrẹ mẹta ti a fa awokose lati awọn laini akọkọ ti ilẹkun gareji kan, ti o n ṣe apẹrẹ aworan ti o rọrun. Ẹwu awọ naa jẹ apapọ awọ dudu ati alawọ ewe titun, ati Gotham ni akọ-nla akọkọ ti a lo. Aami-ami ati eto wiwo ni a ya ni ọna kika fekito, nitorina wọn le ṣe atunṣe si awọn iwọn oriṣiriṣi fun media oni-nọmba ati titẹ sita.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Bergtor Visual Identity Idamọ Wiwo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Bergtor Visual Identity Idamọ Wiwo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Bergtor Visual Identity Idamọ Wiwo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors. - Ìwọ̀n àti Àpò
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
- Àwọn Àkọlé
- visual identity, modern, simple, timeless, feasibility, reliability
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
- Ìpèníjà Àpèsè
- The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
- Ìwádìí
- The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
- Ìmísí
- Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance. - Àkókò Iṣẹ́ Àkànṣe
- The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
- Ìlànà Ìṣiṣẹ́
- One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyrights belong to the CEO of the Bergtor company.
- Àwọn Ọmọ Ẹgbẹ́
- Erika Baczó
Alpár Dávid - Ìfọwọ́sí Àwòrán
- Credits to: Adobe stock - main image.
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