Don't Lose Your Biculutural Primary Function: Ìpolongo Ìpolówó Ọjà Àkópọ̀ láti ọwọ́ Yingbo Qiao

Don't Lose Your Biculutural Primary Function: Ìpolongo Ìpolówó Ọjà Àkópọ̀ láti ọwọ́ Yingbo Qiao jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

FàdákàÌpolówó· 2021

Don't Lose Your Biculutural Primary Function: Ìpolongo Ìpolówó Ọjà Àkópọ̀

látọ̀wọ́ Yingbo Qiao

Oníbàárà: Sparrow Creative Lab

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìpolówó

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Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

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Àpẹrẹ Náà

Nípa Don't Lose Your Biculutural Primary Function: Ìpolongo Ìpolówó Ọjà Àkópọ̀

Book Text: Don't Lose Your Bicultural jẹ́ ìpolongo ìpolówó ọjà àkópọ̀ tí a ṣẹ̀dá fún iṣẹ́ ilé-iṣẹ́ tẹlifíṣọ̀n ẹ̀yà ọ̀tọ̀ọ̀tọ̀. Ìpolongo náà ní àwọn àwòrán ìpolówó mẹ́jọ, a sì kọ àkọlé kọ̀ọ̀kan ní èdè ọ̀tọ̀ọ̀tọ̀: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian àti Hindi. Àwọn àwòrán náà lo iṣẹ́ ọnà pixel, wọ́n sì kọ́ wọn yíká àpẹẹrẹ àdánwò tẹlifíṣọ̀n, èyí tí ó tọ́ka sí àkókò ìpàdánù. A so àwọn àmì àwọn orílẹ̀-èdè tí ó kópa pọ̀ láti ṣẹ̀dá àwòrán ìṣọ̀kan àti onírúurú. Èròngbà náà ni láti gba àwọn àdúgbò àwọn aṣíkọ̀wọlé níyànjú láti pa èdè wọn àti ogún wọn mọ́.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Don't Lose Your Biculutural Primary Function: Ìpolongo Ìpolówó Ọjà Àkópọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Don't Lose Your Biculutural Primary Function: Ìpolongo Ìpolówó Ọjà Àkópọ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Don't Lose Your Biculutural Primary Function: Ìpolongo Ìpolówó Ọjà Àkópọ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Ìwọ̀n àti Àpò: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Àwọn Àkọlé: Culture diversity, Ethnic Channel, Culture integration,
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Ìpèníjà Àpèsè: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Ìwádìí: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Ìmísí: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Àkókò Iṣẹ́ Àkànṣe: The project started in November 2020 in San Francisco and finished in January 202.
Ìlànà Ìṣiṣẹ́: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Àwọn Ọmọ Ẹgbẹ́: Yingbo Qiao
Ìfọwọ́sí Àwòrán: Illustration/Creative Director: Yingbo Qiao