The Cairo Citadel Idanimọ Ile-iṣẹ láti ọwọ́ Rana Galal jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2021
The Cairo Citadel Idanimọ Ile-iṣẹ
látọ̀wọ́ Rana Galal
Oníbàárà: Rana Galal
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #113295Àpẹrẹ Náà
Nípa The Cairo Citadel Idanimọ Ile-iṣẹ
Cairo Citadel jẹ idanimọ ile-iṣẹ ti a ṣẹda fun ibi itan kan ni Egypt. Idanimọ naa da lori akori iyatọ, ti a fi han ninu ọrọ asọye City of Contrast. Dudu ati funfun ni awọn awọ akọkọ, ati awọ keji kan tọka si iṣẹlẹ itan kan ti o waye ninu odi naa. Aami-idanimọ ede-meji naa wa ni fọọmu bulọọki ti a le pin si awọn onigun mẹrin meji ti a gbe si idakeji ara wọn, ti n fi hàn iyipada aṣa. A yan Helvetica Neue gẹgẹbi akọ-ọrọ akọkọ nitori awọn fọọmu jiometirika rẹ ti o rọrun. Eto ami-ifihan kan ni a ṣe agbekalẹ lẹhinna pẹlu ero kanna.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
The Cairo Citadel Idanimọ Ile-iṣẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé The Cairo Citadel Idanimọ Ile-iṣẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún The Cairo Citadel Idanimọ Ile-iṣẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
- Ìwọ̀n àti Àpò
- The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
- Àwọn Àkọlé
- Logo, Branding, Signage system, Typography, Visual Identity
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
- Ìpèníjà Àpèsè
- Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
- Ìwádìí
- My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
- Ìmísí
- The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
- Àkókò Iṣẹ́ Àkànṣe
- 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
- Ìlànà Ìṣiṣẹ́
- It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
- Àwọn Ọmọ Ẹgbẹ́
- none.
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