Lifelong Online Wẹ́ẹ̀bù Sáìtì Tà-Ọjà-Lórí-Íńtánẹ́ẹ̀tì láti ọwọ́ Centrick

Lifelong Online Wẹ́ẹ̀bù Sáìtì Tà-Ọjà-Lórí-Íńtánẹ́ẹ̀tì láti ọwọ́ Centrick jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ojú-ìwé Ayelujára.

FàdákàAyelujára· 2021

Lifelong Online Wẹ́ẹ̀bù Sáìtì Tà-Ọjà-Lórí-Íńtánẹ́ẹ̀tì

látọ̀wọ́ Centrick

Oníbàárà: Lifelong Online

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ayelujára

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Lifelong Online Wẹ́ẹ̀bù Sáìtì Tà-Ọjà-Lórí-Íńtánẹ́ẹ̀tì

Lifelong Online jẹ́ wẹ́ẹ̀bù sáìtì tà-ọjà-lórí-íńtánẹ́ẹ̀tì tí a ṣẹ̀dá fún ìfihàn àti títa àwọn ọjà oníyelórí gíga fún àwọn oníbàárà. Ìṣẹ̀dá náà tẹ̀lé ọ̀nà ìríran tí ó rọrùn, pẹ̀lú ìtọ́nisọ́nà pàtàkì, ìtọ́nisọ́nà kejì àti àwọn tíkà tí a gbé kalẹ̀ lẹ́gbẹ̀ẹ́ àwòṣe tí ó dàbí lẹ́tà F tí a máa ń lò láti ka àwọn àkóónú wẹ́ẹ̀bù. A tún ṣe àtúnṣe sí àwọn támù ẹ̀ka àti àwọn àsẹ̀ bí ètò gíríìdì púpọ̀ tí ó ṣàlàyé ẹ̀kúnrẹ́rẹ́ àkójọpọ̀ kọ̀ọ̀kan. Àwọn carousel ń tẹnumọ́ àwọn àbùdá ọjà, àwọn tíkà sì ń fún ni ní ìsọfúnni kíákíá. Àyè ṣíṣí àti ètò ìsọfúnni tí a mú rọrùn ń dín ìdàrúdàpọ̀ kù, wọ́n sì ń ṣe àtìlẹ́yìn fún àwọn ìpinnu rírà tí ó yára.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Lifelong Online Wẹ́ẹ̀bù Sáìtì Tà-Ọjà-Lórí-Íńtánẹ́ẹ̀tì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Lifelong Online Wẹ́ẹ̀bù Sáìtì Tà-Ọjà-Lórí-Íńtánẹ́ẹ̀tì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Lifelong Online Wẹ́ẹ̀bù Sáìtì Tà-Ọjà-Lórí-Íńtánẹ́ẹ̀tì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Ìwọ̀n àti Àpò: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Àwọn Àkọlé: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Ìpèníjà Àpèsè: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Ìwádìí: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Ìmísí: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Àkókò Iṣẹ́ Àkànṣe: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Ìlànà Ìṣiṣẹ́: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Àwọn Ọmọ Ẹgbẹ́: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh