The Wild Ajọ Idanimọ láti ọwọ́ Chao Xu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2020
The Wild Ajọ Idanimọ
látọ̀wọ́ Chao Xu
Oníbàárà: AhnLuh Luxury Resorts and Residences
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #100724Àpẹrẹ Náà
Nípa The Wild Ajọ Idanimọ
Eyi jẹ apẹrẹ iyasọtọ fun ile-iṣere igbadun tuntun kan, ti a ṣe lori oke ti oke Huangbai ni Hunan Province. Ero ti agbese yii ni lati darapo darapupo aṣa ara ilu Ilu Kannada pẹlu ayedero Iwọ-oorun sinu apẹrẹ iyasọtọ. Ẹgbẹ apẹrẹ naa ṣe agbejade awọn abuda ọlọrọ ti awọn ẹranko ati awọn irugbin ni oke Huangbai ati ṣe apẹrẹ ami-ẹda kikan nipa lilo ilana kikun kikun ti Ilu Kannada, o ti jẹ irọrun awọn cranes sinu apẹrẹ apẹrẹ. Aṣa ipilẹ yii le ṣe agbekalẹ gbogbo iru awọn ẹranko ati eweko （ti o wa ni oke), o si ṣe gbogbo awọn eroja apẹrẹ bii ibamu.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
The Wild Ajọ Idanimọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé The Wild Ajọ Idanimọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún The Wild Ajọ Idanimọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
- Ìwọ̀n àti Àpò
- Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm - Àwọn Àkọlé
- branding design, logo, Chinese style, hotel branding, simple
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
- Ìpèníjà Àpèsè
- As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
- Ìwádìí
- Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
- Ìmísí
- Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
- Àwọn Ọmọ Ẹgbẹ́
- Creative director:Chao Xu
Graphic design:Chao Xu
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