Sogno Jewelry Design Inkqubo Yesazisi SoMqondiso ngu-Named Co. Creative Agency

Uyilo olubizwa ngokuba yi-Sogno Jewelry Design Inkqubo Yesazisi SoMqondiso olwenziwe ngu-Named Co. Creative Agency ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2023

Sogno Jewelry Design Inkqubo Yesazisi SoMqondiso

ngu Named Co. Creative Agency

Umxhasi: Sogno

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

31,616

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#151075

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sogno Jewelry Design Inkqubo Yesazisi SoMqondiso

Sogno Jewelry Design yinkqubo yesazisi somqondiso eyenzelwe umqondiso wemiceka. Uphawu (logo) luvela kwimifanekiso yezityalo, ngomjelo ojoliswe onokukhumbuza umqokozo kunye neenkcukacha ezithathwe kumagqabi ezongezwe kuhlobo lonobumba lweeserif. Umthi wamakhiwane usetyenziswa njengomxholo ophambili. Isangqa sesona siphawu siphambili, sibhekisa kumsesane kunye nonxibelelwano phakathi kwabantu ababini. Esi sazisi sisetyenziswa kwimizobo, imibala, izalathiso, iingxowa zokuthenga, ubume bangaphakathi kwevenkile, kunye namaphepha okuodola. Ikeyisi yomsesane esisangqa ivula njengentyatyambo eqhakrazayo, kwaza kwavavanywa iiprototype ezingamashumi amahlanu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Sogno Jewelry Design Inkqubo Yesazisi SoMqondiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Sogno Jewelry Design Inkqubo Yesazisi SoMqondiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Sogno Jewelry Design Inkqubo Yesazisi SoMqondiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Iithegi: Jewelry, Brand, Package, Identity, Symbol
Umngeni Woyilo: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Uphando: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inkuthazo: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Ubude Beprojekthi: The project started in October 2020 in Seoul, and finished in March 2021.
Ukuhamba Komsebenzi: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Funda Uxwebhu Lweendaba

Okuxhasiweyo