Career Science Umsebenzi Ophambili Wokufunda ngu-Centrick

Uyilo olubizwa ngokuba yi-Career Science Umsebenzi Ophambili Wokufunda olwenziwe ngu-Centrick ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe.

IbhronziImobhayili· 2022

Career Science Umsebenzi Ophambili Wokufunda

ngu Centrick

Umxhasi: Centrick Marketing Solutions LLP

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Imobhayili

15,864

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139463

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Career Science Umsebenzi Ophambili Wokufunda

I-Career Science yi-application yokufunda kwiselula eyenzelwe abafundi kunye nabasebenzi abasakuqalayo kwimisebenzi yabo. Ujongano lwayo lusekelwe kwii-app eziqhelekileyo zemihla ngemihla, ngoko ke ukukhangela kuvakala kulula nokuqondakala ngokwendalo. Imenyu yekhosi ihlelwe njengoluhlu lweengoma (music playlist), ukanti uhlalutyo olunzulu lucaciswa ngemizobo elula. Inkqubela phambili yomsebenzi ibonakaliswa njengemephu esasazeka iye kumathuba amatsha. Amaqela aphambili (leaderboards) alandela indlela yemidlalo, kwaye amathuba abonakaliswa njengamakhadi okuqokelelwa. Izikrini zisebenzisa isilinganiselo se-16x9 kwaye ziyakwazi ukuvumelana namacebo azizukwezinye izixhobo. Injongo kukwenza ukufunda ngomsebenzi kucace kwaye kube nomdla wokudlala.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Career Science Umsebenzi Ophambili Wokufunda ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Career Science Umsebenzi Ophambili Wokufunda iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Career Science Umsebenzi Ophambili Wokufunda iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Imilinganiselo nePakishini: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Iithegi: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Ubuchwepheshe Bokuvelisa: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Umngeni Woyilo: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Uphando: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inkuthazo: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Ubude Beprojekthi: May 2021 to August 2021, Mumbai, India
Ukuhamba Komsebenzi: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Amalungu Eqela: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh