Enjoy Happy Food Uyilo Lwenkonzo ngu-Ting-Han Chen

Uyilo olubizwa ngokuba yi-Enjoy Happy Food Uyilo Lwenkonzo olwenziwe ngu-Ting-Han Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMeta, iCebo kunye neNkonzo.

IsilivereInkonzo· 2022

Enjoy Happy Food Uyilo Lwenkonzo

ngu Ting-Han Chen

Umxhasi: Play Design Lab

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Inkonzo

1,205,029

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#131529

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Enjoy Happy Food Uyilo Lwenkonzo

Le projekthi yoyilo ibonisa indlela yokuguqula umthengisi weentlanzi eziqhelekileyo zibe yi-brand ye-e-commerce yanamhlanje njengempendulo kubhubhane, kunye nokuvala umsantsa phakathi kokuthengwa kweentlanzi eziqhelekileyo kunye nendlela yokuphila yokuthenga kwi-intanethi. Uphawu lusekelwe kubuchwephesha beminyaka engama-40 yokuloba, imarike yemveli & #039; indlela yokunxibelelana nabathengi, kwaye ithatha iiodolo zokwenza ngokwezifiso kubathengi ngomgca (olona setyenziso lusetyenziswayo loluntu eTaiwan) ukuhambisa eyona mihla, yonke imihla. intlanzi yolwandle ebanjwe kunye neendlela zokupheka ezicetyiswayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Enjoy Happy Food Uyilo Lwenkonzo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Enjoy Happy Food Uyilo Lwenkonzo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Enjoy Happy Food Uyilo Lwenkonzo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Imilinganiselo nePakishini: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Iithegi: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Ubuchwepheshe Bokuvelisa: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Umngeni Woyilo: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Uphando: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Inkuthazo: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Ubude Beprojekthi: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Ukuhamba Komsebenzi: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Amalungu Eqela: Design: Ting-Han Chen