Blue Frog Bar Kunye Yokutyela ngu-SIG Design

Uyilo olubizwa ngokuba yi-Blue Frog Bar Kunye Yokutyela olwenziwe ngu-SIG Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IntsimbiIngaphakathi· 2022

Blue Frog Bar Kunye Yokutyela

ngu SIG Design

Umxhasi: Blue Frog

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ingaphakathi

19,745

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#127951

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Blue Frog Bar Kunye Yokutyela

Isele eliBlue libonelela ngokutya okugcadiweyo kunye neecocktails. Uyilo luyafuneka ukubonisa iimpawu zenkcubeko yaseMelika yanamhlanje. Ukudala indawo evulekileyo nekhululekileyo ukuhlangabezana neemeko ezahlukeneyo zentlalo, ngoko ke abathengi banokuba namava okudlela amnandi. Inkcubeko ye-100 ekhethekileyo yokudubula izisa uchulumanco kunye nomngeni kubathengi. Ke ngoko, ibha liziko elibonakalayo lokuhambisa uchulumanco kuyo yonke indawo. Izixhobo ezahlukeneyo, iimilo ezinamanqwanqwa amaninzi kunye nokuhlobisa ubugcisa bamkelwe ukudala indawo ephezulu.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Blue Frog Bar Kunye Yokutyela ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Blue Frog Bar Kunye Yokutyela iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Blue Frog Bar Kunye Yokutyela iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Imilinganiselo nePakishini: The project area is 404 sqm.
Iithegi: restaurant, bar, Modern American, artworks
Ubuchwepheshe Bokuvelisa: Desktop research and on-site market research.
Umngeni Woyilo: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Uphando: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inkuthazo: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Ubude Beprojekthi: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Ukuhamba Komsebenzi: /
Amalungu Eqela: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Amagunya Emifanekiso: Image #1-#5 photographer: Nick Sing