Atelier Intimo Flagship Ivenkile Yokuthengisa ngu-O and O Studio Ltd

Uyilo olubizwa ngokuba yi-Atelier Intimo Flagship Ivenkile Yokuthengisa olwenziwe ngu-O and O Studio Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IsilivereIngaphakathi· 2021

Atelier Intimo Flagship Ivenkile Yokuthengisa

ngu O and O Studio Ltd

Umxhasi: O&O Studio

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ingaphakathi

36,739

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#110753

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Atelier Intimo Flagship Ivenkile Yokuthengisa

Ihlabathi lethu liye labethwa yintsholongwane engazange ibonwe ngaphambili ngo-2020. I-Atelier Intimo yokuqala yeFlagship eyilwe ngu-O kunye ne-O Studio iphefumlelwe ngumbono wokuZalwa ngokutsha koMhlaba otshisiweyo, okuthetha ukudityaniswa kwamandla okuphilisa endalo okunika uluntu ithemba elitsha. Ngelixa isithuba esimangalisayo senziwe sivumela abatyeleli ukuba bachithe ixesha elithile becinga kwaye becinga ngelo xesha kunye nendawo, uthotho lofakelo lobugcisa lwenziwe ukubonisa ngokupheleleyo iimpawu zokwenyani zophawu. I-Flagship ayisiyondawo yokuthengisa eqhelekileyo, linqanaba lokudlala le-Atelier Intimo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Atelier Intimo Flagship Ivenkile Yokuthengisa ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Atelier Intimo Flagship Ivenkile Yokuthengisa iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Atelier Intimo Flagship Ivenkile Yokuthengisa yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Imilinganiselo nePakishini: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Iithegi: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Ubuchwepheshe Bokuvelisa: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Umngeni Woyilo: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Uphando: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inkuthazo: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Ubude Beprojekthi: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Ukuhamba Komsebenzi: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Amalungu Eqela: Suzanne Li
Eric Chan
Katt Chung Yap
Amagunya Emifanekiso: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo