Problue Annual Posters Primary Function: Iposta ngu-JBBC Branding Consultancy

Uyilo olubizwa ngokuba yi-Problue Annual Posters Primary Function: Iposta olwenziwe ngu-JBBC Branding Consultancy ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuFota kunye nokuLungisa iiFoto.

IsilivereUkufota· 2020

Problue Annual Posters Primary Function: Iposta

ngu JBBC Branding Consultancy

Umxhasi: JBBC Branding Consultancy

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukufota

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#101059

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Problue Annual Posters Primary Function: Iposta

Iposta zonyaka zeProblue luthotho lweeposta ezishicilelweyo ezenzelwe umanyano lokutshona emanzini. Iposta nganye ibonisa umqweno omnye enxibe zombini iimpahla zesixeko ezinesitayile kunye nesuti yokutshona emanzini, ngoko utshintsho phakathi kobomi bemihla ngemihla nokutshona emanzini luyenziwa lubonakale. Umbala oluhlaza obumfusa usetyenziswa kwindoda ngenxa yobuhle bayo, kwaye umbala obomvu usetyenziswa kwibhinqa. Amaphiko okuzimela abhekisela kwintshukumo yobomi basezidolophini. Iimeko ezahlukileyo zicwangciswe ngabom, njengokukhawuleza nokunganyakazi, iimpahla zemihla ngemihla nesuti yokutshona emanzini, ubugudu nobukhali. Iposta nganye iyi-420 nge-594 yeemilimitha ubungakanani.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Problue Annual Posters Primary Function: Iposta ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Problue Annual Posters Primary Function: Iposta iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Problue Annual Posters Primary Function: Iposta yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Imilinganiselo nePakishini: W 420mm x H 594mm
Iithegi: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Ubuchwepheshe Bokuvelisa: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Umngeni Woyilo: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Uphando: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inkuthazo: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Ubude Beprojekthi: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Ukuhamba Komsebenzi: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Iipathenti: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Amalungu Eqela: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Amagunya Emifanekiso: Jblossom Branding Consultancy Co., Ltd