Silver Packaging Design · 2023
Zhi Hou Chinese Baijiu Packaging
by Xiongbo Deng
- A' Design Award 2023 Silver Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 25,637
- Verification code 152914DC70 · Verify this award
About Zhi Hou Chinese Baijiu Packaging
This is a citrus flavored Chinese Baijiu called "Zhi Hou". In Yunnan, China, people will turn good quality citrus brewing into baijiu. The raw material ratio of this product has reached the level of 20 pounds citrus brewing a pound Baijiu, so it can only be sold in limited quantity.in designed the bottle into a ball shape, and made irregular bulges at the shoulders of the bottle, so that the shape would not look so monotonous. The shape of the bottle cap, designer directly simulated the branches of citrus, when the bottle was put into the orange bag, the bottle cap would be exposed.
Press Kit
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Dimensions & Packaging
- 150mm x150mm x165mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
- Production Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Design Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Project Duration
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Operation Flow
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Image Credits
- Creative Director：Xiongbo Deng
Designer：Lingyun creative team - Patents
- No
Colors of Zhi Hou Chinese Baijiu Packaging
Get Zhi Hou Chinese Baijiu Packaging
Premium Packaging Design for Spirits and Beverages
We transform brands through innovative packaging design that captures essence and elevates market presence. Our award-winning studio specializes in Chinese Baijiu and beverage packaging, combining cultural storytelling with contemporary aesthetics to create unforgettable consumer experiences.
G0E3 Shop