Bronze Packaging Design · 2024
Yellow Crane Tower Water Packaging
by Jin Zhang
- A' Design Award 2024 Bronze Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Wuhan Sanbu Brand Design
- Estimated Number of Design Views: 14,478
- Verification code 05CB040E85 · Verify this award
About Yellow Crane Tower Water Packaging
This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.
Press Kit
- Unique Properties
- This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
- Dimensions & Packaging
- 225mmx60mmx60mm
- Tags
- Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
- Design Challenge
- The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
- Operation Flow
- The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.
- Research
- The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
- Inspiration
- The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.