Skip to content
A pristine white rectangular stand with softly rounded corners dominates the left portion of this composition, its matte surface creating a stable architectural frame that elegantly cradles a transpar
A pristine white dispensing stand with a gently rounded square footprint and an elevated pump mechanism rises from a neutral field, its translucent front panel revealing an interior refill pouch syste
The stand presents a brilliant white molded form establishing a squared rectangular frame with softly radiating corners, the structure composed of what appears to be injection-molded thermoplastic exh
The Stand For Kitchen Detergent Refill Pouch presents a sophisticated exercise in minimalist product design photography, deploying a rigorously controlled achromatic palette dominated by pristine whit
A translucent flexible pouch stands upright in the left foreground, its accordion-pleated structure fully extended to display the vertical format, while adjacent to it rests a squat pump dispenser bot

Hers Design Inc

Gold Packaging Design · 2020

Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

by Chiaki Murata

  • A' Design Award 2020 Gold Winner in Packaging Design
  • Awarded April 15, 2020
  • CLIENT: Hers Design Inc
  • Estimated Number of Design Views: 40,148
  • Verification code 0BC73091BF · Verify this award
Email this page to a friend

Get a Badge

About Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

Yashinomi Premium Power is a kitchen detergent package made of a replaceable refill pouch and a stand. The pouch is placed directly in the stand, so the liquid does not need to be poured into a bottle. Refilling is therefore quick and clean. Spilt liquid is avoided, and no bottle has to be washed and dried before refilling. All the liquid in the pouch is used, so residue is not wasted. The graphics are simple and quiet in tone, so the package suits kitchen interiors. The package measures 120 by 55 by 167 millimetres.

hers design inc. and Saraya Co., Ltd.'s Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch represents a sophisticated meditation on sustainable design principles within contemporary consumer goods packaging, demonstrating how thoughtful engineering can transform the mundane ritual of refilling household products into an experience of refined elegance; the design embodies a growing movement within industrial design that seeks to reduce material waste while elevating the aesthetic experience of everyday objects, positioning environmental responsibility as entirely compatible with visual sophistication rather than requiring compromise; the stand's architectural form serves multiple functions simultaneously, providing stable support for the flexible pouch, integrating the dispensing mechanism, and creating a visually coherent object worthy of display rather than concealment beneath cabinetry; the generous window aperture performs both practical and aesthetic duties, allowing users to monitor content levels while celebrating the beautiful simplicity of the transparent pouch form; typographic elements demonstrate considered restraint, with clean sans-serif letterforms and minimal iconographic symbols communicating essential product information without visual noise; the three small icons depicting ease of use, skin gentleness, and environmental friendliness operate as a visual haiku, distilling complex value propositions into immediately comprehensible symbolic language; the pump mechanism's integration into the stand creates a unified object rather than a makeshift assembly, suggesting the care invested in engineering a complete system; this work invites contemplation of how design can address environmental challenges while honoring human desires for beauty, how functionality and aesthetics can achieve genuine synthesis, and how everyday objects might embody values we wish to see manifested in the broader material culture surrounding us.

Press Kit

Unique Properties
Yashinomi Premium Power comes in a set of a replaceable refill bag and its stand. unlike other detergent refills, this bag-replacement design does not require users to pour liquid to the bottle, which provides the merit of 1)easy and time-saving, 2)preventing messing with spilt liquid, 3) no-need of washing and drying bottle before refilling, 4)no wasting of residual liquid in a refill bag. Also, its simple and clean tone of the product's graphics will perfectly matches kitchen interiors.
Dimensions & Packaging
-120 mm x 55 mm x 167 mm, 359g
-RSPO(Roundtable on Sustainable Palm Oil) certification gained
-1% of the sales goes to BCTJ (Borneo Conservation Trust Japan, NGO to preserve the habitat and the migration routes of Borneo's wildlife)
Tags
package design, package, refill, detargent
Project Duration
The project started in November 2015 and finished in Jun 2016 in Osaka, and was released in October 2016
Inspiration
- I always want to find and tackle on 'known but unsolved' problems. Refilling liquid detergent to the bottle is one of those problems.
- The thought that conventional package design of kitchen liquid is too visually loud and noisy in the kitchen.

Colors of Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

Get Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

Sustainable Packaging Design Solutions

We transform everyday packaging challenges into elegant solutions. Our design thinking approach combines user behavior insights with sustainable practices to create packaging that enhances both functionality and brand experience. Winner of the prestigious A' Design Award.

G0E3 Shop

Related Designs

View All

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate