Silver Fashion and Travel Accessories Design · 2020
Xiao Jing Suitcase
by Zaiyong Fa
- A' Design Award 2020 Silver Winner in Fashion and Travel Accessories Design
- Awarded April 15, 2020
- CLIENT: Taobao Xinxuan
- Estimated Number of Design Views: 27,389
- Verification code 11542DCA9D · Verify this award
About Xiao Jing Suitcase
Xiao Jing is a hard-shell suitcase inspired by the leather straps once used to secure luggage during travel. The front shell carries a raised grid shape that recalls crossed straps, with a cross pattern at each intersection resembling sewing thread. The grid also strengthens the shell against pressure. A three-layer shell provides strength and wear resistance, and the surface is finished with an electronic scrub treatment. Sliding bearings keep movement smooth and quiet. The interior is divided into separate spaces for clothes, toiletries, documents and electronics.
Press Kit
- Unique Properties
- In my childhood , people used to pack up their luggage with leather straps when they traveled, which was a good way to prevent the luggage from breaking up during the trip. This element is applied to the suitcase: the front shape of "#", like straps used to pack up luggage, and the "X" pattern at the intersection is like sewing thread. These unique elements enable this suitcase to be quickly identified among other products during the trip.
- Dimensions & Packaging
- 15inch，20inch，24inch
- Tags
- suitcase,luggage,case,travel,trip
- Production Technology
- The super-sliding bearings not only make it very smooth when moving, but also reduce the noise well. The 3-layers shell has good strength and wear resistance; the surface of the box adopts electronic scrub technology, which has good visual effect and wear resistance; TSA lock is convenient for users and customs officers to use.
- Design Challenge
- Fashion and retro are often not easy to exist on a product at the same time. We extract the element from previous soft cloth parcels and apply it to hard-shell suitcases, and make it stylish and retro.
- Project Duration
- It started in December 2017 and finished in May 2018. Now it becomes a series with different colors,sizes,details.
- Operation Flow
- The internal structure of the box has been adjusted according to the feedback of a large number of users, and a reasonable layout can improve the efficiency of the use of space. Clothes, toiletries, document passports, electronic products, etc., can be stored in separate space according to frequency and habit, and you can easily find what you need soon.
- Research
- As a department of Alibaba, big data provides great help for us to gain accurate insight into the needs of consumers. We can explore the issues that consumers are most concerned about in each dimension: style, color, size, materials, accessories, price and so on. Focus on these problems can satisfy consumers the most.
- Inspiration
- Sometimes plastic suitcase is squeezed when using. In order to solve this problem, people often use some structures to strengthen it, but usually these functional structures lack beauty. We were inspired by the way people packed before the advent of hard shell suitcases,. The "#" shape structure causes people to recall the past life, which not only satisfies the beauty, but also improves the strength of the box.