Silver Packaging Design · 2025
Wanmu Qianjin Astragalus Tea Packaging
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- Estimated Number of Design Views: 25,500
- Verification code F4076AE8C3 · Verify this award
About Wanmu Qianjin Astragalus Tea Packaging
Wanmu Qianjin is a gift set packaging for astragalus tea. The emerald green outer box carries an engraved gold plated metal plaque inspired by Qing imperial seals. Textured paper suggests forest scenery, and gold flecked patterns refer to astragalus resources. Opening the box reveals a gilded interior with three golden drawers that assemble into a Saihanba landscape. Each drawer holds ten sachets, giving a thirty day supply. The packaging is refillable, and one sapling is planted for each purchase.
Wanmu Qianjin Astragalus Tea Packaging by Menghao Zeng exemplifies the sophisticated intersection of traditional herbal medicine heritage and contemporary packaging design sensibilities, positioning itself within the broader movement toward premium wellness products that honor botanical origins while meeting modern consumer expectations for refined visual communication, the design system demonstrates remarkable chromatic intelligence through its employment of sage green as the dominant environmental color establishing immediate associations with natural vitality growth and therapeutic benefit while the warm golden ochre of inner components and sachets provides complementary warmth suggesting both earthen authenticity and premium value, the compositional strategy reveals careful attention to hierarchical information delivery with the embossed seal functioning as both authentication mark and visual anchor while topographical line patterns subtly reference the mountainous terrains traditionally associated with superior medicinal herb cultivation, the typographic treatment balances vertical calligraphic elements honoring traditional pharmaceutical presentation conventions with contemporary clarity and restraint, particularly notable is the material palette which employs tactile matte surfaces that invite touch while the speckled patterning adds visual complexity without overwhelming the essential message of purity and natural origin, the inclusion of the glass teapot within the presentation context serves both practical demonstration and aspirational lifestyle positioning suggesting the meditative ritual of tea preparation as integral to the product experience, the careful staging of actual astragalus root slices provides transparency and material authenticity that builds consumer trust, this packaging solution succeeds in communicating cultural heritage therapeutic legitimacy and contemporary sophistication simultaneously, inviting viewers to consider how design might honor traditional knowledge systems while speaking to contemporary wellness aspirations.
Press Kit
- Unique Properties
- The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
- Dimensions & Packaging
- Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g) - Tags
- Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
- Production Technology
- The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
- Design Challenge
- The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
- Project Duration
- The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
- Operation Flow
- The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
- Research
- This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
- Inspiration
- The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
- Image Credits
- Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.