Iron Advertising, Marketing and Communication Design · 2021
Wa Lana Waqfa Brand Political Tv Show
- A' Design Award 2021 Iron Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2021
- CLIENT: TRT Arabi TV channel
- Estimated Number of Design Views: 12,316
- Verification code 62F6394E0A · Verify this award
About Wa Lana Waqfa Brand Political Tv Show
Wa Lana Waqfa (let us pause) is a daily political show that focuses on current affairs news. It shed the light on a news event and analyze it in depth. The design team did a full rebrand (opener, studio, in-show graphics, promo..) to really reflect the concept of the show, which revolves around “highlighting” and “stopping” at a certain subject. The first letter in the show’s name shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents a pause (the name of the show).
Press Kit
- Unique Properties
- Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
- Tags
- broadcast program, political, current affairs, news, arabic, design, brand, opener
- Design Challenge
- To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
- Project Duration
- The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
- Inspiration
- The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.
The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).