Iron Packaging Design · 2020
Vitartissimi Natural Fragrance Package
by Suzhou SoFeng Culture Media Co., Ltd.
- A' Design Award 2020 Iron Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Vitartissimi
- Estimated Number of Design Views: 11,070
- Verification code DAFFECB95F · Verify this award
About Vitartissimi Natural Fragrance Package
Vitartissimi Natural Fragrance is packaging created for a line of natural essential oil candles. The design combines a white box and a belly band. The box carries no prints, only an embossed logo and slogan, while all product information is placed on the belly band. The plain white surface allows the box to be reused for storage at home, which reduces waste. The paper is certified and finished with a hot stamping process. The cubic form measures 82 by 82 by 100 millimeters and saves space during transport.
Press Kit
- Unique Properties
- Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching. - Dimensions & Packaging
- Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process - Tags
- Package, Aromatherapy, Candle, Nature, Life
- Production Technology
- A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
- Design Challenge
- The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
- Project Duration
- The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
- Research
- The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
- Inspiration
- VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
- Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019 - Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019