Silver Interface, Interaction and User Experience Design · 2025
Vision Auction Online Jewelry Bidding
by Leying Bi
- A' Design Award 2025 Silver Winner in Interface, Interaction and User Experience Design
- Awarded April 15, 2025
- CLIENT: Buling
- Estimated Number of Design Views: 53,976
- Verification code D66523CE70 · Verify this award
About Vision Auction Online Jewelry Bidding
As online jewelry auctions expand, concerns over trust and limited interactivity continue to hinder user confidence. Vision Auction transforms the bidding experience with Mixed Reality, allowing users to virtually try on jewelry and engage in live auctions from anywhere, seamlessly merging digital and physical participation. By integrating digital twin lots, it enhances credibility and value retention, fostering a transparent, efficient, and personalized auction ecosystem that redefines the future of digital jewelry trade.
Bi Leying's Vision Auction Online Jewelry Bidding represents a significant achievement in the evolving field of immersive commerce interface design, demonstrating how augmented reality technologies might transform the traditional auction experience into something simultaneously more intimate and more expansive. The work positions itself at the intersection of luxury retail heritage and emerging spatial computing paradigms, suggesting how the ceremonial aspects of high-value jewelry acquisition might be reimagined for domestic contexts without sacrificing the gravitas and careful consideration such purchases warrant. The compositional strategy proves particularly accomplished in its management of multiple simultaneous realities: the warm, materially rich physical environment establishes a sense of established wealth and refined taste, while the floating interface elements introduce a vocabulary of digital materiality that feels neither intrusive nor alien to its surroundings. The three-dimensional jewelry visualization demonstrates remarkable technical facility, with gemstone rendering that captures the complex optical behavior of faceted sapphires and the brilliant fire of surrounding diamonds, inviting the kind of close examination that physical viewing would afford. The interface architecture reveals thoughtful user experience considerations, with product information, comparative shopping features, chat functionality, and filtering tools organized according to clear hierarchical principles that support rather than overwhelm the contemplative decision-making process appropriate to significant acquisitions. The choice to situate this digital experience within an opulent traditional interior suggests a nuanced understanding of the target audience's likely physical context and aesthetic expectations, creating visual continuity between the world they inhabit and the digital tools they employ. The work invites consideration of how technology might serve to democratize access to rarefied auction experiences while preserving the sense of occasion and careful deliberation that distinguishes considered collecting from mere consumption.
Press Kit
- Unique Properties
- As online jewelry auctions grow, trust and interactivity remain key concerns. Vision Auction leverages Mixed Reality for virtual try-ons and live bidding, seamlessly blending digital and physical participation. By integrating digital twin lots, it enhances credibility and value retention, fostering a transparent, efficient, and personalized auction experience that redefines digital jewelry trade.
- Dimensions & Packaging
- Button dimensions are defined as 16mm x 16mm, with a minimum spacing of 16mm and a maximum height of 48mm. Text sizing follows a structured hierarchy, with a default font size of 16 pixels, auxiliary text at 12 pixels, and subtitles and titles reaching up to 48 pixels. The SF Pro font from Apple Vision Pro is used, with varying weights to enhance visual hierarchy and facilitate quick identification of key elements.
- Tags
- Online Auction, Jewellery Auction, Augmented Reality, AI Bidding, Second hand trading, Vision Pro, User Experience Design, Interaction Design, Virtual Reality, Sotheby
- Production Technology
- Interface design was developed using Figma and Adobe Photoshop, with usability testing conducted through the Google Cardboard simulator. Compliance with Apple Vision Pro design guidelines ensured appropriate button sizing and spacing, enhancing gesture recognition and eye-tracking for a more seamless online auction experience.
- Design Challenge
- The main challenge was balancing functionality and simplicity in an online auction platform. Initial brainstorming, informed by user research, generated numerous feature ideas, but excessive complexity made the interface overwhelming. Iterative feasibility testing, validation, and careful consideration of information hierarchy helped distill the design to its most essential and impactful features while maintaining a clean, intuitive interface.
- Project Duration
- The project commenced in June 2024 in Qingdao, Shandong, China, where its initiation, design, development, and testing phases were carried out. It concluded in January 2025.
- Operation Flow
- Users enter the Vision Auction app via Apple Vision Pro to browse upcoming auctions and preview digital twin lots in AR. Eye-tracking and gesture controls enable detailed inspection and virtual try-ons before bidding. During live VR auctions, users engage with the atmosphere and place bids in real time. Afterward, certified digital twin jewelry can be displayed or securely resold within the system, ensuring trust and continuity in secondary transactions.
- Research
- Through internet ethnography and in-depth interviews with high-end jewelry auction participants, I identified key user pain points and framed the research goal: How might we enhance user confidence and browsing experiences in online auctions? Utilizing personas, journey maps, empathy maps, and decision matrices, I developed initial concepts and information architecture. Multiple interface iterations were refined through low- and mid-fidelity prototypes. In the evaluation phase, I employed SUS scoring and VR testing to assess usability and optimize the design.
- Inspiration
- The moment an auctioneer's gavel falls is charged with anticipation and exhilaration, capturing the essence of live auctions. From previewing to bidding, the emotional crescendo fuels engagement, a dynamic now reimagined for the digital realm. Vision Auction harnesses MR technology to heighten these interactions, seamlessly integrating them into online bidding to enhance participation and instill confidence.
- Image Credits
- Image #1: Creator Leying Bi, AR Jewelry Showcase, 2024.
Image #2: Creator Leying Bi, Immersive Jewelry Browsing Experience, 2024.
Image #3: Creator Leying Bi, VR Auction Preview, 2024.
Image #4: Creator Leying Bi, VR Auction Scene and AI Assistant, 2024.
Image #5: Creator Leying Bi, Secondhand Trade Showcase, 2024.
Colors of Vision Auction Online Jewelry Bidding
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Gamified UX Design for MR and AR Experiences
We create immersive user experiences that blend physical and digital worlds through Mixed Reality interfaces. Our research-driven approach combines structured methodologies with innovative gamification principles, transforming complex interactions into intuitive journeys.
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