Silver Packaging Design · 2017
Vinicola Cherchi Wine labels design
by Giovanni Murgia - Redfish Adv
- A' Design Award 2017 Silver Winner in Packaging Design
- Awarded April 15, 2017
- CLIENT: Vinicola Cherchi
- Estimated Number of Design Views: 36,815
- Verification code FC2D19C9FD · Verify this award
About Vinicola Cherchi Wine labels design
For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.
Press Kit
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
Colors of Vinicola Cherchi Wine labels design
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Design Interview about Vinicola Cherchi Wine labels design
Give to the labels a minimal but significative image to preserve the history and quality of the winery and his products
The main objective was to create an elegant and refined presentation for wines in particular to achieve a unified image to give a simple but sophisticated style
Aspire to new challenges and new goals to reach
About 2 months
I followed my instincts but always keeping the roots in the tradition and history of the area, rich in tradition and interesting ideas
Lovers of quality wine, image-conscious and the history of the wineries. Researchers of culinary pearls and excellent wines
The link with the history of this land, Usini in Sardina