Bronze Packaging Design · 2020
Ugly Monster Package
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: JBBC Branding Consultancy
- Estimated Number of Design Views: 15,615
- Verification code 416E62FA39 · Verify this award
About Ugly Monster Package
Ugly Monster is packaging for a popsicle product made in Taiwan. The design shows a green character with a rugged surface, inspired by guava, a fruit grown in the town of Yanchao. Fluorescent green gives the character a positive and lively look. The body and the legs have an unbalanced ratio, and the character has no hands, so the form appears funny. The package measures 70 mm in width, 195 mm in length and 20 mm in height. The aim is to promote the product and to draw attention to the small town and its farmers.
Press Kit
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Dimensions & Packaging
- Width 70mm x Length 195mm x Height 20mm
- Tags
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Production Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Project Duration
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Operation Flow
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Image Credits
- Jblossom Branding Consultancy Co., Ltd.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.