Silver Packaging Design · 2024
Tree In A Bottle Lubricant Packaging
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Mc Brand
- Estimated Number of Design Views: 42,158
- Verification code 1C7C22EFC9 · Verify this award
About Tree In A Bottle Lubricant Packaging
The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.
MC BRAND's Tree In A Bottle Lubricant Packaging represents a thoughtful contribution to contemporary sustainable packaging design, wherein functional necessity merges seamlessly with aesthetic contemplation and environmental responsibility. The work demonstrates how industrial vessels traditionally relegated to purely utilitarian status might be elevated through considered formal decisions that honor both practical requirements and poetic possibility. The embossed botanical imagery adorning the container's surface appears to reference the natural origins of the product within, creating a visual narrative connecting petroleum-derived substances to their ancient organic sources while simultaneously evoking contemporary bioplastic alternatives and biodegradability aspirations. The choice of matte ivory finish suggests earthen ceramics and natural materials, distancing the object from typical glossy plastic associations while inviting tactile engagement. The suspended textile tag introduces handcraft traditions into mass-production contexts, its embroidered imagery of fruit and vessels establishing connections to agricultural abundance and traditional preservation methods. This synthesis of industrial efficiency and artisanal sensibility reflects broader movements within contemporary design toward objects that communicate their values through material and formal choices rather than applied graphics alone. The restrained color palette and sophisticated surface treatment position this work within lineages of considered minimalism while the organic embossed patterns connect to longer histories of botanical illustration and decorative arts traditions that celebrate natural forms. Viewers are invited to consider how everyday functional objects might carry cultural meaning and environmental messaging through their very materiality and form.
Press Kit
- Unique Properties
- The inception of the“ Tree in a Bottle” signifies a pivotal turning point in the industry. As designers of the product packaging, we have boldly innovated in the outer packaging, adopting fully decomposable materials, allowing each product barrel to return to nature and seamlessly integrate into the Earth's embrace.
- Dimensions & Packaging
- The design dimensions of the packaging bottle body are a height 310.2 ±2mm x width152 ±1.5 mm.
The bottle body features exquisite embossing technology, which not only enhances the visual appeal of the packaging but also improves the texture and uniqueness of the product. The packaging for the bottle body and cap is made from plant-based biodegradable materials, incorporating PMU inorganic biodegradable material technology.
The label paper is degradable seed paper. - Tags
- Tree in a Bottle, eco-friendly, sustainable, germinating, packaging
- Production Technology
- The“ Tree in a Bottle” is encased in a plant-based, biodegradable packaging, incorporating PMU inorganic biodegradable material technology. This innovative approach ensures that the packaging naturally decomposes into fertilizer without the need for any chemical treatment, leaving no impact on the environment.
The label of the “Tree in a Bottle” is crafted from a rather special plant seed paper. Once the user has finished with the product, they can simply place the label directly into the biodegradable packaging barrel or into the soil. The label will naturally decompose, and the seeds within will germinate and grow, embodying the cycle of life and sustainability. - Design Challenge
- In this project, as the packaging design team, our greatest challenge was not just to create a container that merely looks environmentally friendly, but to pursue a genuine, deep-seated commitment to eco-friendliness. We understood that the essence of the packaging was equally important, for it carries not just a product, but our pledge to the future of our planet. Facing the packaging of a vehicle lubricant, we knew that if the lubricant contained substances harmful to the environment, no matter how eco-friendly the packaging, it would fail to truly honor nature. Our dream of the Tree-in-a-Bottle could not take root in reality, as seeds cannot sprout in a barrel that once held harmful substances.
To uphold this original intention, we engaged in profound dialogue and collaboration with the brand principal, ultimately selecting an eco-friendly, fully synthetic gasoline engine oil. This is not only the first product of the United Co-Creation for Sustainability Plan but also a paragon of excellence in both performance and environmental attributes. It has not only won widespread recognition from users but also meets the stringent standards of API SP and GF-6A. With its advanced low-sulfur formulation, it effectively reduces the formation of sludge and deposits, keeping the engine clean, enhancing fuel efficiency, and reducing exhaust emissions. All of this is to ensure that our Tree-in-a-Bottle packaging is not just a concept but a living embodiment of our environmental ethos, turning every choice into a tender caress for the Earth. - Project Duration
- Our project commenced on October 8th, 2023, and wrapped up exactly two months later on December 8th ,2023. The entire journey unfolded in the vibrant city of Beijing, China.
- Operation Flow
- Empty the remaining lubricant oil from the barrel and ensure the inside is clean.
Carefully tear off the seed paper label from the barrel according to the instructions on it.
Gently sprinkle the seeds from the seed paper label onto the soil surface inside the barrel.
Water appropriately and place in a sunny spot as per the instructions on the seed paper packaging.
Over time, the seeds will germinate and grow, eventually forming a potted plant within the barrel.
This design not only reduces the environmental impact of plastic waste but also provides users with a simple and innovative way to transform discarded packaging into a touch of green in their lives. Through this method, users not only participate in environmental actions but also enjoy the pleasure of planting and caring for plants. - Inspiration
- Our design draws inspiration from the IUCN Red List of Threatened Species. We have depicted the Toucans of the South American Amazon rainforest on the barrel using embossing technology, making the beauty and vulnerability of these endangered species palpable. The survival of Toucans is threatened by climate change, and protecting them is tantamount to safeguarding our "lungs of the Earth." Through this design, we hope to raise awareness of the importance of ecological balance and biodiversity
Colors of Tree In A Bottle Lubricant Packaging
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Sustainable Packaging Design and Brand Strategy
We transform brands through innovative packaging design and strategic storytelling. Our expertise spans eco-friendly solutions, brand identity, and creative campaigns that resonate with conscious consumers. From concept to execution, we craft designs that honor both your brand and the planet.
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