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Time Facial Mask by Jie Yang
Time Facial Mask by Jie Yang
Time Facial Mask by Jie Yang
Time Facial Mask by Jie Yang
Time Facial Mask by Jie Yang

Decelent

Silver Packaging Design · 2021

Time Facial Mask

by Jie Yang

  • A' Design Award 2021 Silver Winner in Packaging Design
  • Awarded April 15, 2021
  • CLIENT: Decelent
  • Estimated Number of Design Views: 21,997
  • Verification code 8F69F0E633 · Verify this award
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About Time Facial Mask

Time is a packaging design created for a moisturizing facial mask. The box opens like a book, so the pages can be turned from the first to the last. The artwork uses a water beast from ancient Chinese mythology and colors taken from the Dunhuang murals. The outer package measures 200 mm long, 110 mm wide and 50 mm thick. Degradable paper is used as the main material. A UV brightening treatment and repeated embossing add contrast to the dark background. The design links traditional culture with a modern cosmetics brand.

Press Kit

Unique Properties
First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging
The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags
Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology
The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge
This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Project Duration
The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow
The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Research
This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration
The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.

Colors of Time Facial Mask

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