Iron Packaging Design · 2022
The Wine Barrel Dilemma Packaging
- A' Design Award 2022 Iron Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: The Wine Barrel
- Estimated Number of Design Views: 22,167
- Verification code 8FB5AFE6B4 · Verify this award
About The Wine Barrel Dilemma Packaging
A package that ends the dilemma of buying red or white wine. Wine enthusiasts are now able to enjoy both wines in one package, a design that features a handle and accommodates two barrels, each one with its own tap that enhances the wine tasting experience. The concept follows the wine out of the box design, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.
Press Kit
- Unique Properties
- This project’s highlight was managing to make TheWineBarrelDilemma’s package the definite answer to the dilemma red wine or white wine just by creating a user-friendly experience of enjoying both.
- Tags
- Wine_Barrel, wine, Packaging, Design, Barrel, Dilemma, red, white, cellar, out_of_the_box
- Production Technology
- TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
- Design Challenge
- The wooden wine barrel is converted to the main reference point of the brand, which differentiates it from the competition. Robust and absolute typography, special symbols, pyrographic markings, and handwritten elements transport the consumer to an imaginary cellar. In his own barrel. In the world of The Wine Barrel.
The color palette and the different symbolisms clearly separate the 4 product codes on the shelf, but retaining the "common denominator" of the relevant design. - Project Duration
- The Project started in April 2020 and is still ongoing
- Operation Flow
- The consumer is now able to buy and enjoy a packaging consisting of both red and white wine, without having to choose one over the other. This packaging applies perfectly to gatherings and parties.
- Research
- There are a lot of dividing opinions, even between good friends. A lot of times having a good time with company relies on decisions between choices, dilemmas. Our mission was to solve the problem of wine choosing, a very common dilemma found amongst most friendly gatherings, while, simultaneously, reversing the established idea that quality wine can only exist in a glass container.
- Inspiration
- There are a lot of dividing opinions, even between good friends. A lot of times having a good time with company relies on decisions between choices, dilemmas. Our mission was to solve the problem of wine choosing, a very common dilemma found amongst most friendly gatherings, while, simultaneously, reversing the established idea that quality wine can only exist in a glass container.
- Image Credits
- Image #1: Photographer Andreas Deskas
Image #2: Photographer Andreas Deskas
Image #3: Photographer Andreas Deskas
Image #4: Photographer Andreas Deskas
Image #5: Photographer Andreas Deskas
Video Credits: Chris Gerokostas
Colors of The Wine Barrel Dilemma Packaging
Design Interview about The Wine Barrel Dilemma Packaging
Creating a package with two separate containers, one for red and one for white wine, with two different orifices, in a container which reminds us of the place where great wines are born, the barrel.
We wanted to end the dillema of choosing a red or white wine. Now you can enjoy both in one packaging.
To break the stereotypes of a bottled wine being better than a packaged wine and make it easier for people to be able to buy both white and red wine.
The creation of innovative packaging that will break the stereotypes in the market of bottled wine and that will radically change the way of choosing a quality wine.
The challenge was to bridge the gap between those who prefer white and those who prefer red wine, eliminating the dilemmas of the final choice.
The challenge was to bridge the gap between those who prefer white and those who prefer red wine, eliminating the dilemmas of the final choice.
The challenge was to bridge the gap between those who prefer white and those who prefer red wine, eliminating the dilemmas of the final choice.
No there weren't.
Adults of both sexes and all ages, who enjoy wine, usually with company.
We created a package with two separate containers, one for red and one for white wine, with two different funels, something that had never been done before.
A lot of people usually cannot decide whether to buy red or white wine, especially when there are a lot of people involved in the decision, with different taste. We ended their dilema by fusing the two wines in one packaging, and this is how the name derived.
An inovvative package that breaks the cliches of bottled wine and defies the norm was the focus of The Wine Barrel Dilemma project. Bridging the gap between white and red wine enthusiasts with a 2 in 1 easy to serve package, we ended the usual dilemma by creating a practical, easy to carry design that accomodates two barrels, each one with its unique tap that enhances the wine tasting experience.
The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat is a creative concept and the mix of two different wines in one packaging is an innovation.
Our philosophy can be described as:
The old barrel
The new barrel
The wine barrel
Dilemmas? The end!
Wine out of the box
The old barrel
The new barrel
The wine barrel
Dilemmas? The end!
Wine out of the box