Silver Packaging Design · 2025
The Tea Has Turned Red Packaging Gift Box
by Yan Wu
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Hefei Pure Angle Brand Consultant Co., Ltd
- Estimated Number of Design Views: 24,761
- Verification code E3BA617700 · Verify this award
About The Tea Has Turned Red Packaging Gift Box
The Tea Has Turned Red is a packaging gift box created for red tea. The box follows a modern minimalist style, and the combination of black and red gives the design a simple and striking appearance. The printed images are inspired by the process of leaves turning from green to red, so the stages of red tea are shown in a clear and easy to understand way. A corrugated paper box with an aircraft box structure forms the main part. The structure is resistant to pressure, firm and durable, easy to assemble and open, and convenient to store.
The Tea Has Turned Red Packaging Gift Box by Yan Wu exemplifies the contemporary evolution of ceremonial presentation design, where functional packaging transcends mere containment to become an integral component of the gifting ritual itself. This work demonstrates sophisticated understanding of how material choices, chromatic relationships, and formal geometries collaborate to communicate cultural values of generosity, respect, and celebration. The designer appears to engage deeply with traditional vessel aesthetics, reinterpreting the rounded forms associated with storage containers and ceremonial objects through a decidedly contemporary lens that emphasizes precision manufacturing and restrained elegance. The chromatic strategy proves particularly accomplished, employing the culturally resonant combination of black, vermillion, and gold to activate associations with prosperity, good fortune, and ceremonial significance while maintaining visual sophistication through dramatic restraint. The vertical ribbing adorning each vessel creates optical complexity and tactile invitation, transforming simple cylindrical forms into objects that reward both visual examination and physical handling. Technical facility manifests through the precise consistency of the repeated elements, each container identical yet participating in a larger compositional rhythm that generates visual energy through multiplication and arrangement. The flame or leaf-shaped vermillion accents demonstrate thoughtful symbolic integration, their organic forms providing counterpoint to the geometric precision of the ribbed containers while potentially referencing themes of transformation, vitality, and natural processes. The composition's extension beyond frame boundaries suggests abundance and generosity, implying endless continuation that speaks to wishes for prosperity. One might observe how the work balances contemporary minimalist restraint with traditional ceremonial richness, achieving sophistication through considered reduction rather than elaborate ornamentation. Viewers are invited to contemplate how the design transforms the act of giving into a multisensory experience where visual beauty, tactile pleasure, and cultural meaning converge.
Press Kit
- Unique Properties
- This is a packaging gift box with the theme of “the tea has turned red”. With the black matching the red, it is simple and grand, attractive and beautiful, and has a strong visual impact. The pictures on the gift box are inspired by the process when the leaves turned red from green, which enables consumers to see the evolutionary process of the red tea, with clear vision and experience.
- Inspiration
- The design style of modern minimalism is adopted. The match of black and red makes the appearance more piercing, simple and stylish, catering more to the taste of the young. The pictures on the gift box are inspired by the process when the leaves turned red from green, which better displays the design theme of “the tea has turned red” and enables consumers to see clearly the evolutionary process of red tea, making the visual transmission effect clear and easy to understand.