Skip to content
The Seven Moons Gift Box Packaging by Hangzhou Furrytail Technology Co., Ltd presents a sophisticated compositional arrangement featuring three primary rectangular packaging boxes positioned against a
The Seven Moons Gift Box Packaging by Hangzhou Furrytail Technology Co., Ltd presents a sophisticated structural composition photographed against a deep umber backdrop that creates dramatic chiaroscur
The Seven Moons Gift Box Packaging by Hangzhou Furrytail Technology Co., Ltd
The Seven Moons Gift Box Packaging by Hangzhou Furrytail Technology Co., Ltd presents a meticulously orchestrated product display spanning two elegantly proportioned rectangular boxes positioned in th
The Seven Moons Gift Box Packaging presents a sophisticated compositional tableau that seamlessly integrates product presentation with lifestyle photography, establishing a warm, inviting aesthetic th

Hangzhou Furrytail Technology Co., Ltd

Bronze Packaging Design · 2026

The Seven Moons Gift Box Packaging

by Hangzhou Furrytail Technology Co., Ltd

  • A' Design Award 2026 Bronze Winner in Packaging Design
  • Awarded April 15, 2026
  • CLIENT: Hangzhou Furrytail Technology Co., Ltd
  • Estimated Number of Design Views: 6,206
  • Verification code B400658961 · Verify this award
Email this page to a friend

Get a Badge

About The Seven Moons Gift Box Packaging

The Seven Moons is a gift box packaging for a seven flavor pet food variety pack. The circle is the core visual element, seen in the round cans, the melting moon illustration and the moonlit night color palette. The outer box and belly band are made from recyclable paper with a matte film finish that softens glare. Seven food grade aluminum cans are held inside, each printed with a realistic flavor illustration by four color offset printing. The detachable belly band holds an insert card shaped like the moon, which can be kept as a festive keepsake.

Hangzhou Furrytail Technology Co., Ltd's The Seven Moons Gift Box Packaging exemplifies contemporary achievements in premium pet nutrition packaging where functional commercial requirements harmonize with sophisticated visual communication and symbolic depth, situating itself within the broader evolution of consumer goods packaging that has progressively elevated pet products from utilitarian commodity presentation toward lifestyle-oriented brand experiences that acknowledge the profound emotional bonds between humans and their animal companions. The design demonstrates considerable compositional intelligence through its three-box cascading arrangement that creates visual interest and dimensional complexity while maintaining coherent thematic unity across the system, the warm earth-tone foundation palette of siennas, umbers, and chocolate browns establishing immediate associations with natural wholesomeness, terrestrial groundedness, and organic authenticity that align with contemporary consumer values around ingredient transparency and nutritional integrity, while the strategic deployment of pastel circular motifs in lavender, pink, blue, and yellow introduces chromatic variety and symbolic content without disrupting overall tonal harmony. The typographic integration achieves notable success in balancing legibility requirements with aesthetic refinement, the bilingual text acknowledging global market reach while the varied typeface selections, from substantial serif forms to flowing script elements, create textural interest across the information hierarchy. Particularly accomplished is the distinctive flowing semicircular element on the primary box that introduces an organic, almost whimsical formal gesture suggesting melted sweetness or lunar reflection, this biomorphic intervention within otherwise geometric rectilinear forms demonstrating sophisticated understanding of how subtle formal variations prevent visual monotony while reinforcing brand narrative around palatability and indulgence, the "Melt in The Heart" tagline suggesting both physical texture and emotional resonance. The lunar imagery scattered across the cream-colored upper registers functions on multiple registers simultaneously: as decorative patterning that enlivens otherwise restrained surfaces, as symbolic content connecting celestial cycles with daily feeding rituals and the seven-phase product system suggested by the brand name, and as color-coded differentiation enabling consumers to distinguish between product variants within the line, each moon perhaps representing a different formulation or flavor profile within the comprehensive nutrition system. The material presence suggests quality paperboard construction with matte coating that communicates premium positioning through subtle tactile refinement rather than ostentatious gloss, the understated surface treatment aligning with contemporary luxury goods conventions where quiet confidence supersedes obvious display. The atmospheric quality achieved through warm coloration and soft lighting evokes domestic comfort, nurturing care, and the intimate spaces of home where pets and humans share daily life, the design successfully positioning a commercial product within emotional territories of companionship, responsibility, and affection. How might this packaging design reflect evolving cultural attitudes toward pet care as an expression of values around quality, naturalness, and the integration of animal well-being into broader lifestyle aspirations?

Press Kit

Unique Properties
The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
Tags
Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
Production Technology
The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
Design Challenge
The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
Project Duration
The project started in April 2025. The product was launched in September 2025.
Operation Flow
The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
Research
In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
Inspiration
Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.

Colors of The Seven Moons Gift Box Packaging

Related Designs

View All

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate