Platinum Packaging Design · 2022
The Emerald Isle Rare Irish Whiskey Packaging
by Tiago Russo
- A' Design Award 2022 Platinum Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: The Craft Irish Whiskey Co.
- Estimated Number of Design Views: 332,907
- Verification code 0698F0D3AC · Verify this award
About The Emerald Isle Rare Irish Whiskey Packaging
A timeless art statement and what is today the most luxurious and rarest Irish whiskey ever created. A record-breaking highly collectable set that brings together immersive, sensorial design and craftsmanship with the artistry of refined jewellery and detailing. Envisioned as the ultimate whiskey statement, with only 7 sets in existence, the fully bespoke Emerald Isle collection pays homage to iconic and mythological Irish sites through the refined bottle, box and display unit designs that make this an unforgettable experience, and truly, a piece of whiskey and jewellery history.
Tiago Russo's The Emerald Isle Rare Irish Whiskey Packaging emerges from a distinguished tradition of presentation cases that transform the act of unveiling into ceremony, positioning itself within the lineage of decorative arts objects where container and contained achieve equal significance. The octagonal wooden housing, with its faceted geometry softening the rigidity of rectilinear convention, demonstrates sophisticated understanding of how form communicates exclusivity through departure from the ordinary. The geometric inlay work, suggesting abstracted natural formations through angular tessellation, establishes visual dialogue between organic inspiration and precision craftsmanship, a synthesis characteristic of contemporary luxury design at its most accomplished. The central ovoid window, bordered by what appears to be emerald-studded detailing arranged in measured rhythm, transforms the act of viewing into privileged access, the contents revealed yet protected within this architectural frame. The decision to house this already elaborate presentation case within a secondary crystalline vitrine elevates the object to museum-worthy status, suggesting that the packaging itself merits contemplation independent of its functional purpose. Material choices speak to considered hierarchy, the warm organic presence of polished hardwood establishing temporal depth and natural authenticity, while metallic and mineral accents introduce notes of permanence and value. The leather carrying handle introduces an element of portability that paradoxically emphasizes preciousness through the implication of careful transport between significant locations. This work invites consideration of how contemporary luxury packaging participates in broader conversations about craft preservation, material authenticity, and the designed experience of anticipation. What rituals of unveiling and presentation does such an object create, and how does the container shape our reception of what it holds?
Press Kit
- Unique Properties
- The Emerald Isle Collection is a timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge.
Seven iconic places in Ireland were chosen as the inspiration for the bespoke details that are subtly crafted into the collection's packaging. With a twist of Irish tradition, The Emerald Isle Collection is a uniquely time-defying celebration of the luxury, colour and boldness of the rarest Irish whiskey ever created. - Dimensions & Packaging
- Display Case: 500W x 400D x 450H
The Emerald Isle Box: 420W x 310D x 350H
The Emerald Isle Set is composed by two boxes: whereas the main box, in walnut and golden details sets the mood and the interaction with the exclusive products inside, each set is accompanied by a transit/display case, with a clear display and a solid walnut base, powered by batteries with LED channels providing self-illumination to the products in a museum-like display. - Tags
- Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Design, Collection, Art, Product
- Production Technology
- Design, technology and craftmanship meet the highest of standards in order to bring together The Emerald Isle collection. Each box features a unique geometric illustration, etched into the polished walnut in solid brass string.
At the centre is an egg-shaped opening, decorated with cabochon emeralds, which locks from the top. Behind, two latched medallions initiate the revealing of the secrets behind the doors, with the key and lighting controls that begin the immersive experience. - Design Challenge
- The main challenge in creating The Emerald Isle was to create something so unique, so luxurious, that would take the whiskey and luxury markets by storm. The materials had to be the absolute best, applied with jewellery precision, in intertwining gemstones, natural wood and gold, creating at the same time, a truly immersive and meaningful experience for any of the exquisite 7 owners of this rarest of products. The challenge of merging art, jewellery, craft and design into one creation.
- Project Duration
- Designed between March 2020 and January 2021, and firstly launched at a private auction in February 2021 where it sold for over 2 Million USD, breaking the world record for the most expensive whiskey ever sold. Each of the 7 units has been being manufactured one by one and selling for record-breaking prices ever since, reaching above the 4 Million USD mark.
- Operation Flow
- Open the clasps in the display case and remove the lid by the upper leather handle. In order to interact with the box, open the back latch, remove the key, unlock the box from the upper lock, and open the doors. The lights will automatically turn on. Use the key in the whiskey bottle neck to open the side compartments leading to the Faberge products. Below, a push-to-open drawer reveals the tasting set and exclusive Cohiba cigars and humidor, providing the perfect experience.
- Research
- The R&D stages for the development of The Emerald Isle were based on two different approaches. 1) In creating and finishing the oldest, rarest, triple distilled, triple barrelled Irish whiskey ever created. 2) in providing for such rarity, the most exclusive and luxurious packaging, immersive experience and interaction that has ever been created. All the finest details of luxury, craftsmanship, technology and display have merged together in order to create a uniquely, timelessly designed product.
- Inspiration
- The Emerald Isle Collection represents a combination of the iconic characteristics of Faberge's heritage, and the rich narrative of the natural and mythological isle of Ireland, woven into a one-of-a-kind inimitable whiskey and luxury experience. A statement of whiskey, art and craftsmanship.
A symbol synonymous with Faberge, the iconic egg shape is used as a design accent throughout the entire collection, while the opulent coloured gemstones reflect Ireland's traditions and natural beauty. - Image Credits
- All imagery copyrights "The Craft Irish Whiskey Co."
Colors of The Emerald Isle Rare Irish Whiskey Packaging
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