Silver Packaging Design · 2021
Tazo Refresh Beverage
by PepsiCo Design and Innovation
- A' Design Award 2021 Silver Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 33,556
- Verification code 8EBD9D169A · Verify this award
About Tazo Refresh Beverage
Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.
Press Kit
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Colors of Tazo Refresh Beverage
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Award-Winning Beverage Innovation
We transform beloved brands through innovative design, creating beverages enjoyed over a billion times daily worldwide. From organic teas to iconic sodas and sports drinks, our portfolio of 23 billion-dollar brands combines bold flavor innovation with award-winning package design.
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