Bronze Packaging Design · 2022
Sunboy Gift Box Sunflower Seeds Packaging
by Tiger Pan
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Bayannaoer Sanpangdan Food Co., Ltd
- Estimated Number of Design Views: 13,996
- Verification code C65C00FDCE · Verify this award
About Sunboy Gift Box Sunflower Seeds Packaging
Sunboy Gift Box is a packaging design for sunflower seed snacks. The gift box holds cylindrical iron tins that can be reused. The outer box is made of corrugated paper, which strengthens the structure and makes recycling easier. The opening structure is redefined, so the box is simple to assemble and to separate. The tins buckle together to form modular sets of one, two or three layers, which enlarges the exposed product area and saves material. The printed scene uses a paper cut style and shows the Sunboy character running in a sunflower field.
Press Kit
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu