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NDA - NEW DESIGN ASSOCIATES LIMITED's Sunbay Park Hotel emerges as a monumental architectural visualization presenting three interconnected high-rise towers rising majestically from a coastal landscap
Sunbay Park Hotel by NDA - NEW DESIGN ASSOCIATES LIMITED presents a masterfully orchestrated hospitality interior where spatial luxury and cultural specificity converge through deliberate chromatic re
Sunbay Park Hotel by NDA - NEW DESIGN ASSOCIATES LIMITED presents a sophisticated architectural rendering that demonstrates masterful command of contemporary hospitality design language through its la
NDA - NEW DESIGN ASSOCIATES LIMITED's Sunbay Park Hotel emerges from this aerial dusk perspective as a luminous architectural constellation positioned at the threshold between urban density and natura
Sunbay Park Hotel by NDA - NEW DESIGN ASSOCIATES LIMITED presents a masterfully orchestrated architectural rendering capturing a luxurious beachfront resort complex through a sophisticated aerial pers

NDA group

Gold Architecture, Building and Structure Design · 2021

Sunbay Park Hotel

by NDA Group Architecture

  • A' Design Award 2021 Gold Winner in Architecture, Building and Structure Design
  • Awarded April 15, 2021
  • CLIENT: NDA group
  • Estimated Number of Design Views: 26,881
  • Verification code 016E101C91 · Verify this award
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About Sunbay Park Hotel

Sunbay Park is a mixed-use hotel complex located in Ninh Thuan, Viet Nam. The development covers 3.6 hectares and includes a five-star hotel, two condotels, water parks, and commercial and public facilities. The tower blocks are separated and rotated to preserve wind flow and sea views for surrounding buildings and to limit direct sunlight. Sky bridges on the third and fourth levels connect the blocks, so the ground floor can remain open public space leading to the beach. Curved forms and carved Champa patterns recall local dance and traditional culture.

Sunbay Park Hotel by NDA - NEW DESIGN ASSOCIATES LIMITED exemplifies the contemporary pursuit of hospitality architecture that harmonizes monumental scale with environmental sensitivity, presenting a vision of coastal development where vertical density becomes an opportunity for landscape preservation and experiential richness. The tripartite tower arrangement demonstrates sophisticated understanding of visual composition, with each structure contributing to a collective silhouette that reads as both unified ensemble and collection of distinct architectural personalities, the tallest crowned with an elegantly curved gesture that suggests both technological achievement and organic inspiration drawn from maritime forms. The material palette navigates the challenge of large-scale facades with remarkable subtlety, employing warm metallic tones that respond dynamically to changing light conditions while the horizontal articulation breaks down overwhelming mass into human-scaled rhythms of floor plates and balcony edges. The relationship between architecture and landscape appears carefully calibrated, with the verdant palm grove creating a transitional zone that mediates between the natural beach environment and the sophisticated built realm, suggesting an approach to resort design that celebrates rather than dominates its coastal setting. The podium architecture visible at the towers' bases introduces transparency and permeability that promises activated public spaces connecting interior amenities with exterior environments, while the reflective quality of the water establishes visual dialogue between sky, building, and sea that unifies the composition into a coherent environmental whole. This architectural rendering invites contemplation of how hospitality design might serve as both economic catalyst and aesthetic enhancement of coastal landscapes, proposing that contemporary construction can achieve a synthesis of aspiration and sensitivity that honors both human ambition and natural beauty. What possibilities emerge when architectural vision embraces both the vertical ambition of urban density and the horizontal expansiveness of seaside leisure?

Press Kit

Unique Properties
The complex includes one five-star hotel, two condotels, water parks, numerous commercial and public facilities, which would enrich the living experience of both travelers and local city-dwellers.
The modern design of this project aims to create some iconic urban shapes for the city, but to integrate softly with surrounding spaces and ensure urban ventilation as well as sea views for backside areas.
The usage of Champa patterns and colors evokes the traditional spirit in a contemporary design.
Dimensions & Packaging
3.6 hectares; 55 floors, 282.000 sqm of GFA; 3,100 rooms
Tags
hotel, condotel, Vietnam, Ninh Thuan, Phan Rang, Sunbay, resort
Production Technology
Avoiding direct sunlight from the East and West by rotating the tower blocks was calculated following research into the typical sun’s path thereby reducing total power consumption.
Design Challenge
Separating and rotating the blocks maximizes the total number of rooms, thereby ensuring all rooms have a sea view. Putting 3000 rooms in a site of 3.6 hectares without creating a wall or blocking wind was the biggest challenge to receive community and government approval in a very short time. Close negotiation with the local government makes this scheme possible within a short time frame.
Project Duration
The project started construction in April, 2019 in Ninh Thuan, Viet Nam.
2 blocks will finish by the end of 2021.
Operation Flow
The key concept is to provide fully accessible facilities on the podium level to serve guests from any tower with the multi-level connecting bridges.
Pools, lounges and bars at different levels create various experiences for guests to explore.
The sky bridges on levels 3 and 4 solve the problem of internal connection between the blocks. Thanks to this, the area on the ground floor instead of being arranged for connection, can be used for public open space for the community. Those public areas are linked and continuous until the beach.
Research
Being inspired by the traditional dance of the local people, which is one of the most attractive performances of Champa civilization, the building shapes are combined from different curves reflecting smooth movements and lively rhythms. The initial challenge of the site is not to create a wall that blocks wind ventilation and the views from other surrounded buildings, creating a transparent effect. Instead of forming a compact block, the idea is separating the volume, optimizing the sea view and not block the wind flow. Additionally, block rotation is well arranged to the site which maximizes the room number, optimizes the view and variates in terms of architectural shape.
Regard the architectural details, the usage of Champa patterns and colors evokes the traditional spirit in a contemporary design. Ethnic motifs are carved onto the door panels, window panels, and shading curtains. The shadows expressing the patterns will be reflected on walls, floors with light, dark, varying lengths based on the change of light during daytime.
Inspiration
The building shapes are combined from different curves reflecting smooth movements and lively rhythms inspired by the traditional dance of the local people.
Usage of historical Champa culture patterns and colors evoke a traditional spirit in a contemporary design. Ethnic motifs are carved on to louvers and shading curtains to create playful shadows throughout the day.

Colors of Sunbay Park Hotel

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