Bronze Packaging Design · 2020
Sparkling Juice Beverage Packaging
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Beijing Platinum Tiande Trading Co., Ltd.
- Estimated Number of Design Views: 21,283
- Verification code 5D8D8E1D4A · Verify this award
About Sparkling Juice Beverage Packaging
Sparkling Juice is a packaging design for a carbonated fruit drink. The design combines the label with the shape of the glass bottle. The beveled label follows the curvature of the bottle, and a small fruit label indicates the flavor of the juice. Hand-drawn illustrations show four animals, a flamingo, a leopard, a giraffe and a chameleon, reaching toward four fruits, lime, passion fruit, strawberry and lychee. The bottle holds 290 milliliters and is 20 centimeters tall. Hot silver printing and embossing are used on the label.
Press Kit
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming