Gold Packaging Design · 2025
Solid Order Jewelry Packaging
by Yawen Jiang - A Design Studio
- A' Design Award 2025 Gold Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Ads
- Estimated Number of Design Views: 97,028
- Verification code 2A068F0003 · Verify this award
About Solid Order Jewelry Packaging
Solid Order is a high end jewelry brand from China with a neutral aesthetic influenced by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design that resembles installation art. This packaging balances form and function, making the box an integral part of the product experience, with the potential for continued use even after the jewelry is removed.
Solid Order Jewelry Packaging by A Design Studio represents a sophisticated meditation on the nature of containment, revelation, and material poetry within the contemporary luxury goods sector, engaging established traditions of minimalist product design while proposing innovative approaches to the unboxing experience. The work demonstrates remarkable formal discipline through its deployment of pure geometric vocabulary, the cube serving as both container and sculptural object, elevating functional packaging to the realm of collectible design artifact. Technical achievement manifests in the precise calibration of material transparency and internal opacity, creating visual depth that transforms what might otherwise constitute simple storage into an object of sustained contemplation. The suspended dark sphere within the translucent housing suggests precious cargo held in protective embrace, while simultaneously evoking cosmological imagery of celestial bodies floating in luminous space. This duality between the intimate scale of personal adornment and the vast reaches of universal geometry demonstrates the conceptual sophistication underlying the design approach. The restrained chromatic strategy employing only gradations between transparency and darkness speaks to a confidence in form over ornament, allowing material properties to generate visual interest without supplementary decoration. Art historically, the work participates in ongoing conversations about the dematerialization of luxury, where restraint and reduction signal elevated taste more effectively than elaborate embellishment. Viewers might consider how this design reframes the anticipation inherent in receiving jewelry, transforming the container into a ritualized object that extends the pleasure of acquisition beyond the moment of opening.
Press Kit
- Unique Properties
- Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
- Dimensions & Packaging
- Width 95mm x Depth 95mm x Height 95mm
- Tags
- jewelry, acrylic, magnetic, transparent, box
- Production Technology
- The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
- Design Challenge
- The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
- Project Duration
- October 2023 to February 2024
- Operation Flow
- By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
- Inspiration
- The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
- Image Credits
- Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.
Colors of Solid Order Jewelry Packaging
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