Silver Home Appliances Design · 2025
Selftea Automatic Turkish Tea Maker
- A' Design Award 2025 Silver Winner in Home Appliances Design
- Awarded April 15, 2025
- CLIENT: Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ
- Estimated Number of Design Views: 48,720
- Verification code 7CE08AC3C0 · Verify this award
About Selftea Automatic Turkish Tea Maker
Selftea is an automatic tea maker designed for brewing Turkish tea. A dual chamber system repeats the traditional double teapot method, with a 2.5 litre water reservoir and a 1.5 litre teapot. A sliding mechanism moves boiling water into the teapot for infusion without manual work. Temperature control and automated steeping cycles manage the brewing time. The water flow can be adjusted to change tea strength. Stainless steel and heat resistant glass are used for durability and safety. The compact body measures 250 by 210 by 363 millimetres.
Within the continuum of contemporary home appliance design, this presentation of Fatih Saruhan's Selftea Automatic Turkish Tea Maker exemplifies a thoughtful synthesis of cultural heritage and technological innovation, positioning the object as both functional instrument and cultural artifact. The dual-chamber configuration references centuries-old traditions of tea preparation wherein concentrated brew and hot water remain separate until the moment of service, allowing individual customization of strength—a ritual practice here translated into streamlined contemporary form language. The designer appears to have negotiated the complex terrain between honoring established cultural practices and addressing contemporary user expectations for convenience, automation, and aesthetic integration within modern domestic environments. Technically, the composition demonstrates accomplished product photography conventions, employing shallow depth of field to isolate the subject while environmental context provides aspirational lifestyle framing. The inclusion of a traditional tulip-shaped tea glass—an iconic form whose elegant proportions have remained essentially unchanged across generations—creates a meaningful dialogue between the automated brewing apparatus and the hand-held vessel of consumption, bridging technological mediation and sensory experience. The warm atmospheric lighting suffusing the scene evokes hospitality, comfort, and the particular intimacy associated with tea service across numerous cultural traditions. Material choices evident in the brushed metallic surfaces and matte polymeric components speak to contemporary preferences for hygienic, durable, and visually sophisticated kitchen implements that transcend mere utility to function as design objects worthy of countertop display. The subtle LED illumination at the base introduces a dimension of interface communication, suggesting automated monitoring and control systems that enhance rather than replace human judgment in the brewing process. Viewers might contemplate how such objects navigate the preservation of ritual meaning within accelerated contemporary life rhythms, inviting consideration of technology's role in maintaining rather than diminishing cultural continuity.
Press Kit
- Unique Properties
- The Automatic Turkish Tea Maker replaces the traditional process of brewing tea with total automation.
Its sleek and modern design fits perfectly into today's kitchen, while the patent-pending sliding
mechanism transfers boiling water to the teapot for perfect infusion without intervention from the user.
Control the flow of the water for the desired strength of your tea. - Dimensions & Packaging
- The Automatic Turkish Tea Maker has dimensions of Width: 250 mm x Depth: 210 mm x Height: 363 mm, making it compact yet efficient for both home and professional use. It features a dual-chamber system to replicate the traditional brewing method, with a 2.5L water reservoir and a 1.5L teapot capacity. The device operates at 1500W power, utilizing precise temperature control and automated steeping cycles to ensure the perfect Turkish tea experience every time.
- Tags
- Turkish Tea Maker, Tea Maker, Automatic, Home appliances, Tea, Kitchen appliances
- Production Technology
- The Automatic Turkish Tea Maker was designed through a user centered approach, focusing on preserving the authenticity of traditional brewing while integrating modern automation. Extensive research on tea making rituals shaped the ergonomics and functionality. The device incorporates high quality stainless steel and heat resistant glass, ensuring durability and safety. Advanced temperature control and infusion techniques were implemented to replicate the precise steeping process of Turkish tea.
- Design Challenge
- The main creative challenge was automating Turkish tea-making while preserving its authenticity. Traditional methods require precise control over steeping time, temperature, and tea water ratio, which are difficult to replicate mechanically. Socially, tea is a cultural ritual, making user acceptance crucial. Externally, technological limitations, material selection, and production feasibility posed challenges. Through rigorous R&D, smart automation, and material innovation, these obstacles were successfully overcome.
- Project Duration
- The project began in 2022 in Istanbul and was completed in January 2025. Following extensive research, prototyping, and user testing, the final design successfully integrates automation with the traditional Turkish tea brewing method. The product is now prepared for mass production and is expected to be introduced to the market soon, offering an innovative and effortless tea-making experience.
- Operation Flow
- Using the Automatic Turkish Tea Maker is effortless. Simply add water and tea leaves, press a button, and let the machine handle the rest. It mimics the traditional double teapot method, automatically adjusting heat and steeping time for the perfect brew. The device ensures consistent flavor every time, without the need for manual control. By eliminating guesswork and effort, it makes authentic Turkish tea accessible to everyone, delivering a rich and smooth taste with ease.
- Research
- Our process began with field research, user studies, and R&D testing, ensuring a deep understanding of traditional Turkish tea making and user expectations. The design journey was highly iterative, involving numerous sketches, prototypes, and extensive team discussions. Through collaboration and continuous refinement, we transformed insights into a functional, user friendly product that seamlessly integrates tradition with modern automation. This project is a true team effort, shaped by research and innovation.
- Inspiration
- The Automatic Turkish Tea Maker is an innovative gadget designed to simplify a lot of the hard work
required by the traditional method of brewing with ease and speed. It automates the entire process
to give the real Turkish tea without any kind of manual effort. - Image Credits
- Creator (Industrial Designer): Latif Mahmudoğlu
- Patents
- Patent Pending