Gold Packaging Design · 2020
Secret Tarts Cannabis Infused Pills
- A' Design Award 2020 Gold Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Green Revolution
- Estimated Number of Design Views: 51,811
- Verification code 45E1EA376C · Verify this award
About Secret Tarts Cannabis Infused Pills
The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
The packaging system presented here exemplifies a distinctive approach to wellness product design that synthesizes historical pharmaceutical aesthetics with contemporary sensibilities, drawing upon the rich visual traditions of early twentieth-century apothecary design while maintaining the clarity and compliance requirements of modern consumer goods, the dual-format presentation featuring both circular tin and rectangular carton demonstrates thoughtful consideration of retail context and consumer preference offering portability through the compact round container alongside comprehensive information display via the boxed format, the typographic program establishes brand recognition through consistent application of vintage-inspired serif faces rendered in a manner suggesting letterpress printing traditions complete with decorative borders and ornamental flourishes that evoke an era when medicinal preparations were crafted by skilled pharmacists, this nostalgic reference serves multiple communicative functions suggesting craftsmanship heritage and careful formulation while simultaneously differentiating the product within contemporary marketplace contexts where such historical aesthetics signal premium positioning and artisanal values, the botanical illustrations adorning the carton surface participate in established traditions of pharmaceutical and botanical documentation their delicate line work suggesting scientific precision and natural origin while the integration of actual fruit specimens within the photographic composition reinforces flavor authenticity and connects abstract product to tangible sensory experience, the chromatic strategy employing warm neutrals accented by deep reds achieves sophisticated balance between approachability and premium positioning the parchment tones suggesting natural materials and traditional craft while the saturated accents provide necessary visual hierarchy and flavor coding, one might observe how the careful coordination between packaging formats creates a unified brand architecture that would function cohesively across diverse retail environments from specialty boutiques to pharmacy shelves, viewers are invited to consider how historical design languages can be thoughtfully reinterpreted to communicate contemporary values of craftsmanship transparency and mindful consumption within evolving wellness categories.
Press Kit
- Unique Properties
- Secret Tarts design was developed as part of the new cannabis-infused products range for GreenRevolution Co. USA.
This product is the aluminum can packed in the carton box with hangtag and contained cannabis-infused chewing pills for medication and relaxation purposes.
The design solution was achieved by layout visual structure hierarchy for the texts and illustrative elements to be linked flawlessly together and transfer the main marketing point: these pills are developed by a pharmacist craft-professional company and contain a really hand-made recipe inside. - Dimensions & Packaging
- Round sticker is 65 mm in diameter and the carton box is 123 mm height (including 50 mm of hanging tag) x 72 mm width
- Tags
- cannabis, can, box, pills, medication, relax, US
- Production Technology
- Packaging design here consists of two separate pieces: a round label being stuck to aluminum can and the carton box layout.
For all the tasks, Adobe software was used for compiling raster and vector elements together for correct layouts printing on coated and non-coated materials using CMYK + 2 PANTONE color set and appropriate US color profiles. - Design Challenge
- Cannabis-infused products market is young but quite competitive in the US so the main challenge was to create a really outstanding packaging to jump out of competitors massive.
- Project Duration
- The project was started in July 2019 and consisted of several parts with over 2 months overall duration as there were also a lot of additional SKUs developed on further stages.
- Operation Flow
- The carton box could be easily opened from the upper flap using a special cut window. There is the aluminum can inside and it could be opened by rotating the lid. Pills are colored and have appropriate fruit taste. All the instructions, dosage, etc. are clearly presented on all packaging pieces and flaps.
- Research
- This design was developed according to team-framework named "AntHill" when all 5 team members were working at the same time over each layout and image on parallel threads. After sequential iterations and detailed client feedback, the most successful version among 20 initially developed was chosen and polished for all the frame-holder PDPs being holistic and understandable from the first glance.
- Inspiration
- The design was inspired by old-school packaging retro-imaginary and vintage solutions produced for decorative and architectural tasks by previous generations of artists in Western Europe. All the layout key-elements, engraved fruits images and fonts selection were consolidated into the holistic structure being a retro-styled but easily recognizable as a modern product at the same time.
- Patents
- Image #1 contains stocks: Illustrator Lubov Chipurko, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 1328741300 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749
Optional Image #1 contains stocks: Illustrator Epine, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 417029866 / Illustrator MoreVector, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 615192938 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749 / Illustrator Helena-art, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID408745348
Optional Image #2 contains stocks: Illustrator ArtColibris, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 192464291 / Illustrator NataLima, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 790059625 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749
Optional Image #3 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319
Optional Image #4 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319
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We specialize in creating distinctive packaging designs that combine vintage aesthetics with modern functionality. Our award-winning team transforms your product vision into compelling visual stories that resonate with customers and stand out on shelves.
G0E3 ShopDesign Interview about Secret Tarts Cannabis Infused Pills
The design was inspired by old-school packaging retro-imaginary and vintage solutions produced for decorative and architectural tasks by previous generations of artists in Western Europe. All the layout key-elements, engraved fruits images, and fonts selection were consolidated into the holistic structure being a retro-styled but easily recognizable as a modern product at the same time.
The design solution was achieved by layout visual structure hierarchy for the texts and illustrative elements to be linked flawlessly together and transfer the main marketing points. Design is created in the so-called modernized retro/vintage style with a feeling of old-school notes so master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
We have no special plans. Definitely, we will inform our regular clients about our team's win. What would you suggest?
The project was started in July 2019 and consisted of several parts with over 2 months overall duration as there were also a lot of additional SKUs developed on further stages.
This design was developed for GreenRevolution Co. (USA) and they use this design on the packaging of their products.
The Target Audience are US citizens, over 21, who are looking for a modern way of medication and relax.
This design was developed according to team-framework named "AntHill" when all 5 team members were working at the same time over each layout and image on parallel threads. This includes Adobe platform (Illustrator&Photoshop), 3ds max + Vray, Cinema 4D and dozens of custom sropts&softwarewidely used in Cinema Special Effects creation and designed to automate and simplify the routine procedures and also to link all staff to manage all teammates to work over every newly created artwork version together at the same turnaround with seeing the development progress in real-time while editing the layouts, vectors, raster layers, 3D output, render RAW, etc. like the orchestra is playing a symphony.
We tried to achieve this unique feeling in the packaging when you hold the product and understand this is really what you were looking for. The lucky combination of engraving graphics, modernized retro layout, and thoroughly selected fonts makes the matter.
Core working: The Art Director Olga Pargevian and Team Lead Garry Veda.
The new world challenges the role of pure artists in design. Now the designer needs the same technical skills background (I mean mathematics, algorithms, coding/programming) as he has the drawing skills. There are no pure artists in design now, the digital era is coming.
Our design Bureau was invited by email for another design to nominate. After discussing we decided to change the entry for this one as we believed this was a star-design :)
I believe that skills and expertise are growing when you train them. So every bit of work and every even usual task are creating the foundation for your future level. This is important to be attentive to trifles and find new technologies faster. So the main job experience: don't stop working.
Grand Interview about Secret Tarts Cannabis Infused Pills
Any Art that exists in the World belongs to Almighty God! He Is the Creator! We are thankful to Almighty God that He Made a Gift for us by Providing this beautiful design so we can share it with others.
The regulators focus primarily on ensuring that mandatory elements are present and easily readable, which is absolutely essential for consumer safety and compliance. We always prioritize meeting these requirements. However, we also believe that design can play a powerful role in shaping consumer perception and building brand loyalty. While we certainly appreciate modern design for its clean, minimalist aesthetic and its relevance to today’s market, we also have a passion for retro aesthetics. We believe that incorporating a retro style adds a unique charm and fosters a sense of trust, evoking the legacy of traditional products with rich histories. It tells a story of craftsmanship, heritage, and time-tested quality, which can be particularly compelling in the medical or wellness space. Given the nature of this product category, where consumers are often seeking reassurance and reliability, the retro style aligns perfectly with the positioning goals set by our client, creating a design that is both informative and emotionally engaging.
We found that illustrations were much more effective than photographs in conveying the sense of history we wanted. We wanted to create a visual narrative that spoke to the product's heritage and the care that goes into its creation. In a market that's flooded with images, illustrations offer a more unique and engaging way to tell that story. They stand out and give the product a unique character, inviting the consumer to take a closer look and discover the details. They contribute to this feeling of a handcrafted, almost artisanal product, which is exactly the impression we wanted to create, especially within the pharmaceutical context, where building trust and confidence is essential. The combination of those engraved fruit images, each carefully rendered to highlight their natural beauty, and our chosen typography, which is both elegant and readable, really reinforces that story of quality and craftsmanship.
Our 'Anthill' framework is a unique approach we've developed that emphasizes collaboration and iterative design. It's based on a multi-layered process. We start with initial sketching, brainstorming individually and as a team to explore a wide range of ideas. This isn't just quick scribbling; it's about visually exploring different directions and possibilities. We then move into creating individual elements and graphic solutions using design software, bringing those initial sketches to life digitally. But the key to the 'Anthill' is the constant back-and-forth. There are a lot of discussions and combinations along the way—internal reviews, feedback sessions, and collaborative refinement. We combine elements, discard others, and constantly iterate based on our collective insights. The result is that we give the client a wide range of initial concepts — usually around 25 different designs, encompassing various styles and approaches. We like to think of it as their own personal Pinterest board to get them started, giving them a broad overview of the possibilities and allowing them to actively participate in shaping the final direction.
We specifically chose a retro style because, frankly, the market is drowning in modern designs. We were seeing a lot of clean lines, flat colors, and sans-serif fonts, which, while effective in some contexts, just weren't going to make us stand out here. We needed something that would cut through the noise and grab attention. The retro style gave us the opportunity to inject a unique visual twist. For example, we incorporated elements like textured backgrounds, vintage-inspired typography, and a more illustrative approach to the imagery. These elements combined create a richer, more tactile experience that really makes the product pop in a very competitive environment. It's not just about being different; it's about creating a memorable and engaging experience for the consumer.
The materials were set by the client, so we had no room to make material variations. We understood that the client had specific reasons for choosing these materials, perhaps due to cost considerations, existing supply chains, or specific performance requirements. Therefore, our team adapted our design approach to work within these constraints. We concentrated on optimizing the use of the chosen materials through careful design and precise manufacturing processes to achieve the best possible outcome.Through God's Grace, we've been blessed with several successful design elements and graphic combinations. The application of our 'Anthill' framework allowed us to have a lot of great material to start with. We feel truly fortunate to have arrived at such a beautiful and fitting final design; it feels divinely inspired.
We chose a retro style because it offers a timeless appeal, conveying a sense of heritage and established quality. But we didn't want the design to feel dated. We wanted to make sure it felt contemporary and fresh. So, we adapted some of the classic retro design elements. The central frame is crucial because it acts as the primary visual anchor, clearly presenting the product name and its core characteristics in a clear and concise manner. This frame provides a sense of structure and order, making the information easy to digest. We then added a table element, inspired by vintage pharmaceutical packaging, to provide additional information in a structured and organized way. This also adds a subtle nod to the product's intended use. Finally, we used a dynamic, italicized font for the taste description. This font adds a touch of flair and personality, differentiating it from the more functional fonts used elsewhere on the packaging, enhancing the overall visual appeal and creating a unified design that is both informative and visually engaging.
We knew that entering a new market category meant we needed to create a really attractive offer for consumers, something that would immediately grab their attention and communicate the product's value. We believe that the beautiful design, paired with a high-quality product, achieves this. The retro style we chose is particularly effective in establishing the trust, authenticity, and quality that consumers look for in a medical product. For example, the use of classic typography and a muted color palette evokes a sense of tradition and reliability. The detailed illustrations, reminiscent of vintage apothecary labels, further enhance this feeling of authenticity, reassuring consumers that they are choosing a product with a proven heritage.
The central frame and the layout's overall construction were definitely key considerations. We knew from the start that fitting all the required information onto the front of the packaging would be a challenge. We had a significant amount of information that needed to be presented—not only the marketing messages but also essential regulatory information. Our focus was on creating a clear and structured design that wouldn't feel overloaded. This involved a lot of careful layout planning, including multiple iterations and revisions. We experimented with different grid systems, font sizes, and spacing to find the optimal balance between information density and visual clarity. We also conducted user testing to ensure that the final layout was easy to read and understand.
I definitely think this style has a lot of potential in this product category. The market for these types of products is growing significantly, and there are a lot of companies offering similar solutions, creating a very competitive landscape. What's interesting is that the medical aspect, which traditionally prioritized functionality over aesthetics, is now recognizing the importance of attractive and eye-catching visuals. Consumers are becoming more discerning and expect a higher level of design even in medical products. I believe the retro style is a great way to achieve that balance between functionality and visual appeal, and I think we'll see it used more widely as companies strive to differentiate themselves and connect with consumers on a deeper level.