Platinum Packaging Design · 2022
Sakura Shimizu Packaging
- A' Design Award 2022 Platinum Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Arica Design Inc
- Estimated Number of Design Views: 384,250
- Verification code 511F4C9C41 · Verify this award
About Sakura Shimizu Packaging
This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.
Nobuya Hayasaka's Sakura Shimizu Packaging represents a distinguished contribution to contemporary packaging design that draws upon centuries-old traditions of ceremonial wrapping while articulating a thoroughly modern sensibility of refined understatement. The work demonstrates how material restraint and chromatic reduction can paradoxically amplify perceived value, employing a monochromatic gray palette that suggests both mineral permanence and the subtle atmospheric qualities found in ink wash painting traditions. The designer appears to engage with the philosophical concept of finding profound beauty in simplicity and natural imperfection, evident in the way each gathered paper crown exhibits unique pleating patterns despite the standardized form beneath. The circular emblems adorning each bottle function as contemporary interpretations of traditional seals or crests, their minimal graphic content suggesting distinction while resisting ostentatious display. Technical accomplishment manifests in the precise calibration of paper weight and finish, achieving sufficient structure to maintain elegant cylindrical form while retaining pliability for the expressive gathering at the neck. The trailing cord in the foreground introduces an element of temporal narrative, suggesting the moment before or after unwrapping, thus inviting contemplation of the ritual dimension inherent in gift exchange. This packaging system achieves the rare balance of immediate visual impact through compositional strength and sustained engagement through material subtlety. One might consider how the deliberate absence of chromatic variety or decorative elaboration creates space for the eventual revelation of the product within, positioning the packaging itself as threshold experience between anticipation and fulfillment.
Press Kit
- Unique Properties
- This package was created as part of a branding project for a floral artist. In order to highlight the color and beauty of the flowers themselves, all of the brand's tools were kept in gray. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work. - Dimensions & Packaging
- Paper bag (large), Width 275mm x Depth 265mm x Height 215mm
Paper bag (small), Width 205mm x Depth 195mm x Height 215mm
Box (large),Width 250mm x Depth 250mm x Height 110mm
Box (small), Width 180mm x Depth 180mm x Height 110mm
Box (long), Width 645mm x Depth 120mm x Height 104mm
Herbarium Gifts, Width 69mm x Depth 69mm x Height 211mm - Tags
- Flower artist, florist, branding, floral gifts, floral packaging
- Production Technology
- In order to directly express Sakura Shimizu's sincere attitude toward flowers, we designed a symbol using the typography of the Chinese character for "花” This character means flower. We kept the shape simple so as not to interfere with the floral art, which is the star of the show, and we cut down on the elements until they were just barely legible.
- Design Challenge
- We created all kinds of brand tools such as store cards, postcards, wrapping paper, etc., using the typography of Japanese characters as the brand symbol. This kanji symbol impressed consumers with Sakua Shimizu's status as a Japanese floral artist. By using the kanji symbol, Sakua Shimizu succeeded in conveying an imposing brand image as one of Japan's leading flower artists.
- Project Duration
- It has been in use since June 2018 in Sapporo, Japan.
- Operation Flow
- The flower box is sleeved so that it can be taken out and displayed as it is. It is designed to harmonize with the purchaser's own home decor. The entire jar of the herbarium gift is covered with gray paper so that the inside cannot be seen. The herbarium gift is designed so that when the recipient opens the wrapping, he or she will be impressed by the vivid colors of the flowers.
- Research
- The logos of Japanese floral artists and florists are very often made with flowers and plants as motifs and in English letters. Many of them are also designed using the bright colors of the flowers as the motif. In order to differentiate ourselves from these marks, we dared to use the typography of Japanese letters as a symbol to create a straightforward and graceful design as a Japanese artist.
- Inspiration
- This package was created as part of a branding project for a floral artist. In order to accentuate the color and beauty of the flowers themselves, we created all of the brand's tools in a uniform gray color. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.
Colors of Sakura Shimizu Packaging
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Strategic Brand and Packaging Design
We create cohesive brand identities from concept to completion, specializing in packaging, logos, and visual systems that elevate your business. Our award-winning approach delivers sophisticated design solutions across print, digital, and environmental applications.
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