Silver Packaging Design · 2020
Saintly Flavours Gourmet Food Gift Set
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Jeremy Bonggu Kang
- Estimated Number of Design Views: 33,295
- Verification code AD6C05DE2A · Verify this award
About Saintly Flavours Gourmet Food Gift Set
Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.
Press Kit
- Unique Properties
- The overall design of the project focuses on creating an artistic and luxurious look to catch the eyes of consumers of the high-end store, using the ornate and traditional style of illustrations to convey the theme of Catholicism.
Not only was the logo for the brand made in an etching style illustration, but the detailed illustrations of each Abbey were placed in medieval style hand drawn flames on the front of the label. The package was designed to serve the decorative purpose by itself while and after using it. - Dimensions & Packaging
- Wine: 65mm x 65mm x 297mm
Jam: 61mm x 61mm x 122mm
Cheese: 103mm x 42mm x 103mm
Cracker: 204mm x 56mm x 56mm - Tags
- Packaging design, Gourmet foods gift set, Logo design, illustration, wine, jam, cracker, luxury
- Production Technology
- To give an artistic and luxurious look, the thick papers with textures like an artist's sketchbook were used as the boxes and labels of each product of the gift set.
- Design Challenge
- The challenge of the project was to balance the beauty and fanciness of the ornamental elements from the rich tradition and the modern luxury appealing contemporary consumers. The usage of the chosen typeface and the mindful composition of graphic elements helped to win the balanced look of the outcome.
- Project Duration
- The project started and finished in 2018 in Vancouver.
- Operation Flow
- Inside of the fitted outer container, two wine bottles (one red wine and one white wine), one cracker box, and three jam jars are stacked up like an architecture.
- Inspiration
- Along with the trend that food and the act of eating have become fashionable, the inspiration for the project comes from 2018's Met Gala fashion theme of Catholicism. The name of the brand, Saintly Flavours, represents the rich tradition of high-quality food made by medieval monasteries. The names of gourmet products from seven Abbeys of France represent the values of Catholicism such as Meditation, Benediction, Generosity, Moderation, Patience, Reward, Happiness, Integrity.
- Image Credits
- Image #1: Jeremy Bonggu Kang, 2018
Image #2: Jeremy Bonggu Kang, 2018
Image #3: Jeremy Bonggu Kang, 2018
Image #4: Jeremy Bonggu Kang, 2018
Image #5: Jeremy Bonggu Kang, 2018 - Patents
- Copyrights belong to Jeremy Bonggu Kang, 2018.
Colors of Saintly Flavours Gourmet Food Gift Set
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G0E3 ShopDesign Interview about Saintly Flavours Gourmet Food Gift Set
A rich tradition of Catholicism meets trend and luxury. Along with the trend that food and the act of eating have become fashionable, the inspiration for the project comes from 2018's Met Gala fashion theme of Catholicism. The name of the brand, Saintly Flavours, represents the rich tradition of high-quality food made by medieval monasteries. Also, the names of gourmet products from seven Abbeys of France represent the values of Catholicism, such as Meditation, Benediction, Generosity, Moderation, Patience, Reward, Happiness, Integrity.
I really focused on creating the meet the standards of both the long history of Art of Catholicism and also the trend of the luxurious market. So I tied to use a quite traditional looking illustration style with the careful usage of the font and composition of the label.
There's no further plan for this design for now.
It took about two weeks to develop the concept only. And about a month to develop the whole package design and finished the project. It was an intensive month to finish it.
It was quite interesting when I saw 2018's MET Gala theme: Catholicism. I've always loved the Arts of the era of Catholicism: Gothic, Renaissance, Mannerism, and Baroque. So when I saw those beautiful dresses inspired by Catholicism and Masters like Michelangelo, I instantly thought that I should design something with this theme. And I did.
This was a part of the college class project, which meant I designed it for myself. However, if anyone or company would love to buy the design or work with me, I'm fully open to it. I hope to see the actual product to be sold in the market someday.
I've studied painting in Fine Art and have loved Art history. And I also like to research the current trends in design and fashion. Based on those, I've volunteered and worked as a graphic designer for years. I think those background and experience have made me design this work.
My college instructors, Anne Ahmad, Daemon Baldwin, Darinka Aguirre, and Jennifer Deon, helped me and taught me a lot to become what I am now as a graphic designer. And personally, the design works of Marian Bentjes and Stranger & Stranger always inspire me.
It would be the consumer group that has a high-end lifestyle and those who can appreciate the Arts and all the products inspired by arts. And of course, those who love wine and cheese.
First of all, it can be a clear brand identity based on the theme of Catholicism. Second, it has to be the execution of the detailed illustrations.
The name of the brand, Saintly Flavours, represents the rich tradition of high-quality food made by medieval monasteries. Also, the names of gourmet products from seven Abbeys of France represent the values of Catholicism, such as Meditation, Benediction, Generosity, Moderation, Patience, Reward, Happiness, Integrity.
After researching and establishing the concept of the project, I moved on to the sketching process for the brand logo and each package. Then I made progress on the whole illustrations part and design details of each package.
Detailed illustrations and the usage of matching typefaces.
I had lots of discussions with the instructor of the class, Anne Ahmad. She guided me to develop and finish the project.
The technology of high-quality printing on thick and artistic paper is important for the project.
I researched the food gift designs, wine gift packages, gourmet food packages, luxury food packages and etc. Also, I visited high-end food shops, foreign food shops, and high-end deli section of the department store, in both online and offline.
The challenge of the project was to balance the beauty and fanciness of the ornamental elements from the rich tradition and the modern luxury appealing contemporary consumers. The usage of the chosen typeface and the mindful composition of graphic elements helped to win the balanced look of the outcome.
I think the quality of the outcome of the project was satisfying, and it would be nice to show the project to the others in the same field. And I want to give the project the chance to be judged fairly by others.
It was quite intensive month to work on this project, especially in the sense of time management part. I had been dealing with many other projects going on already when I was working on the project. So I learned how to cope with tight schedules with several projects at the same time.