Iron Print and Published Media Design · 2024
Safer Food Editorial Design
- A' Design Award 2024 Iron Winner in Print and Published Media Design
- Awarded April 15, 2024
- CLIENT: The World Health Organization
- Estimated Number of Design Views: 38,260
- Verification code D2341A0BA9 · Verify this award
About Safer Food Editorial Design
The logo, icons, reports, banner, and PowerPoint slides have been designed to highlight the importance of food safety in the supply chain. The designer has used a semi-circle band to represent data analysis and healthy food consumption, which ultimately helps protect human beings. The icons' colour palette matches the report's main strategies. The aim is to create proactive, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate structure supported by relevant photographs. The layout content is supported by visuals that depict each theme.
Press Kit
- Unique Properties
- The design meets the objective of conveying and recognizing food safety information. The process of creating the report's content received advice from the Technical Advisory Group on Food Safety: Safer Food for Better Health.
The five strategies described in the report incorporate input gathered through a comprehensive consultation process that involves member states and governmental institutions, United Nations agencies and other intergovernmental organizations, academic institutions, and non-governmental organizations. - Dimensions & Packaging
- Print version: size A4, full color. 76 pages.
Web version: A4-sized with interactive features.
Roll-up Banners for conferences: 200 cm x 80 cm. - Tags
- food safety, global strategy, timeframe, WHO, healthy food, food safety, alberto march, emergency response systems, global food systems
- Production Technology
- 1. WHO global strategy for food safety: offset printing on paper.
2. PDF version for web purposes.
3. Summary of the report: PDF version for web purposes.
4. PowerPoint presentation.
5. Rollup Banners for conferences.
6. Design of the brand identity for the logo image and iconography.
Adobe programs used: Adobe InDesign, Illustrator and Photoshop. - Design Challenge
- The primary difficulty was to select a suitable layout design structured by sections, colours, and relevant photographs that could effectively depict the specific themes mentioned in each section of the report. The objective was to engage the audience and encourage them to take an interest in the proposed policies and actions in food safety.
Searching for photographs was a challenge primarily because each photo had to be linked with a specific chain of food systems related to scientific fields and surveillance programmes.
Food safety is a primary determinant of human health. Access to safe, nutritious food is a fundamental human right.
Since its establishment in 1948, the World Health Organization (WHO) has been dedicated to reducing the impact of foodborne diseases on global health. WHO has played a leading role in assessing global food safety, aiding countries in establishing or strengthening national surveillance systems for food-borne diseases, promoting control and prevention strategies through education programs, and raising international awareness. - Project Duration
- March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain.
The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions. - Operation Flow
- The report is available in an interactive PDF for web use and a printed version.
- Research
- Methodology used:
User research helps design a user-friendly product by understanding the target audience's needs, behaviours, and preferences.
Market research was conducted to understand industry trends and design a relevant and appealing report for the target audience.
Visual research was conducted to analyze design trends, styles, and techniques in similar reports worldwide.
Ethnographic research was conducted to understand the cultural and social context in which the report will be used, resulting in a culturally sensitive and relevant design for the target audience.
Design steps:
The first step was to create a logo for the program that incorporated semi-circle bands to represent data analysis and healthy food consumption. The client also wanted the colour palette to align with the Sustainable Development Goals (SDGs) related to the report's content.
The second step was to create five icons to represent the main core of the report consistent with the five strategies. Each strategy aims to build proactive, forward-looking, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure.*
The third step was to create the cover's report to convey a robust natural and organic food environment.
Step four involved designing the report layout, using the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters.
The fifth step involved creating PowerPoint slides aligned with the report design and logo and a roll-up banner for conferences worldwide.
*(Detail information on the design process step can be found on the PDF) - Inspiration
- The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain.
1. The safety of food products has become more challenging due to the global nature of the food supply chain.
2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food.
3. Food safety is crucial for public health and can impact millions worldwide.
4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures.
5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety. - Image Credits
- Cover and layout design: Alberto March
Cover image: DisobeyArtPh; Licensee: Alberto March
Slide PPT #1: AlexRaths; Licensee: Alberto March
Slide PPT #2: ckstockphoto; Licensee: Alberto March
Page 11, #1: Seventyfourimages; Licensee: Alberto March
Copyright content: World Health Organization - Patents
- WHO global strategy for food safety 2022–2030: towards stronger food safety systems and global cooperation.
ISBN 978-92-4-006120-0 (electronic version)
ISBN 978-92-4-006121-7 (print version)
© World Health Organization 2022
Some rights reserved. This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO licence (CC BY-NC-SA 3.0 IGO; https://creativecommons.org/licenses/by-nc-sa/3.0/igo).
Layout and design: Alberto March
Colors of Safer Food Editorial Design
Design Interview about Safer Food Editorial Design
The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain.
1. The safety of food products has become more challenging due to the global nature of the food supply chain.
2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food.
3. Food safety is crucial for public health and can impact millions worldwide.
4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures.
5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety.
1. The safety of food products has become more challenging due to the global nature of the food supply chain.
2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food.
3. Food safety is crucial for public health and can impact millions worldwide.
4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures.
5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety.
The design of the report effectively conveys and recognizes food safety information. The content creation process received guidance from the Technical Advisory Group on Food Safety: Safer Food for Better Health.
The report's five strategies were developed through a comprehensive consultation process that involved member states and governmental institutions, United Nations agencies, other intergovernmental organizations, academic institutions, and non-governmental organizations.
The input gathered from these entities was incorporated into the report to provide a well-rounded perspective on food safety.
The report's five strategies were developed through a comprehensive consultation process that involved member states and governmental institutions, United Nations agencies, other intergovernmental organizations, academic institutions, and non-governmental organizations.
The input gathered from these entities was incorporated into the report to provide a well-rounded perspective on food safety.
March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain. The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions.
It's important to note that the WHO Nutrition and Safety Food Department commissioned an exceptional design. This design is a testament to their commitment to excellence in all areas of their work, and it's worth taking notice of.
The World Health Organization distributes all the pieces created through its website, and some pieces are printed to be distributed among health departments worldwide.
I have been developing and designing editorial publications and social campaigns for health departments in the United States and Europe since 2004, to spread awareness globally.
Country health departments, stakeholders, scientists, nurses, and doctors.
There is no other concept design that is similar to this one.
The World Health Organization (WHO) has received support from the Technical Advisory Group on Food Safety: Safer Food for Better Health to develop a name and strategy. WHO has also consulted extensively with scientific experts, Member States, WHO regional advisers in food safety, and international partners. Existing regional food safety action plans and food safety strategies have been taken into account, as well as the recommendations and guidelines of the Codex Alimentarius. Additionally, the draft Strategic Priorities for Food Safety 2022–2031 from the Food and Agriculture Organization of the United Nations (FAO) was considered during the development of the strategy.
Illustrator, Photoshop and Indesign
The first step was to create a logo for the program that incorporated semi-circle bands to represent data analysis and healthy food consumption. The client also wanted the colour palette to align with the Sustainable Development Goals (SDGs) related to the report's content. The second step was to create five icons to represent the central core of the report consistent with the five strategies. Each strategy aims to build proactive, forward-looking, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure. The third step was to create the cover report to convey a robust natural and organic food environment. Step four involved designing the report layout, using the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters. The fifth step involved creating PowerPoint slides aligned with the report design and logo and a roll-up banner for conferences worldwide. The project began with the creation of a logo for the program. The logo incorporated semi-circle bands to symbolize data analysis and healthy food consumption. The client requested that the logo's colour palette align with the Sustainable Development Goals (SDGs) related to the report's content.
The second step was to create five icons to represent the central core of the report. Each icon corresponds to one of the five strategies. These strategies aim to establish proactive, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure.
The third step involved designing the report cover to convey a robust natural and organic food environment. The fourth step included creating the report layout, which used the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters.
The fifth and final step involved creating PowerPoint slides that aligned with the report design and logo. Additionally, a roll-up banner was designed for conferences worldwide.
The second step was to create five icons to represent the central core of the report. Each icon corresponds to one of the five strategies. These strategies aim to establish proactive, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure.
The third step involved designing the report cover to convey a robust natural and organic food environment. The fourth step included creating the report layout, which used the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters.
The fifth and final step involved creating PowerPoint slides that aligned with the report design and logo. Additionally, a roll-up banner was designed for conferences worldwide.
The main challenge faced was to choose an appropriate layout design that was structured by sections, colors, and relevant photographs that could effectively depict the specific themes mentioned in each section of the report. The objective was to engage the audience and encourage them to take an interest in the proposed policies and actions related to food safety. Finding suitable photographs was difficult as each photo had to be linked with a specific chain of food systems related to scientific fields and surveillance programs. Food safety is a crucial determinant of human health and access to safe, nutritious food is a basic human right. Since its establishment in 1948, the World Health Organization (WHO) has been dedicated to reducing the impact of foodborne diseases on global health. WHO has played a leading role in assessing global food safety, aiding countries in establishing or strengthening national surveillance systems for food-borne diseases, promoting control and prevention strategies through educational programs, and raising international awareness.
Food safety is a topic that deserves our attention! It's essential to spread awareness about the importance of food safety and educate people on the subject. Let's work together to ensure that everyone has access to safe and healthy food options.
Grand Interview about Safer Food Editorial Design
Visual semicircular bands chosen as design elements are essential communication tools in today’s society. In marketing, they attract attention, provide sensory perceptions, and communicate brand information. For individuals, visuals enhance aesthetics, convey information, and assist audiences in understanding their surroundings.
The colour palette used in Safer Food Editorial Design corresponds with the 17 Sustainable Development Goals (SDGs) colour scheme, emphasizing a critical call for action from all nations—both developed and developing—in a global partnership. It acknowledges that eradicating poverty and other forms of deprivation must be pursued alongside initiatives to enhance health and education, decrease inequality, and foster economic growth.
Both print and digital formats serve as visual connections to engage distinct audiences on each platform. Print materials reach health state departments, while online users can easily access the digital publication, enhancing its accessibility to a broader audience. The design of the Safer Food publication acts as a strong vehicle for conveying messages and information. This design not only captures attention but also promotes comprehension and interaction. In today's age of excessive information, a well-thought-out layout is crucial for making content prominent and meaningful to the target audience.
The selected images are essential for transforming straightforward text into a visually engaging experience that resonates emotionally, feels authentic, and is visually appealing, thereby capturing and maintaining the audience's attention. Working alongside the WHO nutrition team, the choice of suitable images is instrumental in establishing the visual hierarchy of the content, attracting viewers and sustaining their interest. Quality images elevate professionalism and credibility, enhancing the brand's reputation and fostering greater engagement and interaction.
Since 2008, I have engaged in collaborations with health departments to enhance awareness concerning social issues affecting individuals' physical and emotional well-being. Subjects such as AIDS, malnutrition, unsanitary food systems, and healthy dietary practices are fundamental to our existence as members of society. However, each of these issues is approached differently during my design process. I take into account the content, the intended audience, and the specific country or continent to which the information will be published or disseminated.
The Global Strategy for Food Safety uses line-style icons based on universal symbols. These icons follow the Global Strategy for Food Safety brand identity governance, incorporating a circle and leaf associated with the GSFS logo for a clean, modern look.Strategy priority one (SP1): A rule-of-law symbol represents the strengthening of national food control systems. SP2: An alert symbol identifies and responds to food safety challenges resulting from transformations and global changes in food systems. SP3: The use of a microscope represents scientific evidence and risk assessment in making risk management decisions. SP4: Strengthening stakeholder engagement and risk communication. SP5: Promoting food safety as an essential component of domestic, regional, and international trade.Other icons were created to represent the incidence of foodborne diarrhoeal disease;the icon will represent the surveillance of foodborne diseases and contamination;an icon to represent a multisectoral collaboration mechanism for food safety events.
As an editorial designer focused on print and digital publications in public health and scientific topics, my role involves crafting easily comprehensible designs for both audiences. These publications often contain dense content; in this case, we produced a detailed report and a summary. The comprehensive report is tailored for industry professionals and health departments globally, while the summary is intended for events like conferences and webinars, targeting those managing the food chain. Utilizing colours, infographics, icons, and carefully chosen images was crucial in directing and enhancing the reader's understanding of the content.
The World Health Organization provides a style guide for its designers and editors. As a result, the font used aligns with WHO recommendations, while the hierarchy is established by the editors. In this instance, a review was conducted in collaboration with the content-generating department, and I proposed several adjustments to enhance readability and the clarity of information.
The initial phase of the project focused on establishing the program's image. The second phase involved editors gathering and comparing content, which took about two years to collect data and secure approval from all relevant departments. After receiving approval, I started crafting proposals for the cover image. Once a design was chosen, I proceeded to develop the content. Finding suitable photographs to complement the material was a lengthy and meticulous task; ultimately, over 200 photographs were gathered, yet only around 40 were selected for use. Additionally, promotional materials were created for the project, including banners and PowerPoint presentations.
The immediate effect demonstrates that a publication containing scientific and public health-related data can have a more varied design. Presenting a visually appealing layout that effectively communicates the message clearly and engagingly yields more favourable outcomes in reaching a worldwide audience and eliciting positive responses.