Bronze Packaging Design · 2021
RV wine Wine
by Hu Jijun
- A' Design Award 2021 Bronze Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: SIVA X Dreamatic Design
- Estimated Number of Design Views: 12,460
- Verification code B4064C19C6 · Verify this award
About RV wine Wine
RV is a packaging design for a French wine offered as a premium limited edition reserve. The batch is limited to 6,000 bottles of red wine, each holding 750 ml at 13.5 percent alcohol by volume. The visual language refers to the contemporary and sophisticated fashion style of Paris, France, and expresses an exquisite and simple way of living. The label is produced with spot UV, hot stamping and screen printing on recyclable PVC. The aim is to make the brand easy to recognize and remember through packaging alone.
Press Kit
- Unique Properties
- RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
- Dimensions & Packaging
- Red Wine：13.5%vol, 750ml.
- Tags
- Premium, Pure, Fascinating, Unique, Contemporary
- Production Technology
- spot UV, Hot stamp print, and Screenprint on recyclable PVC
- Design Challenge
- How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.
Control the quality of various special printing processes during production. - Project Duration
- The project started in April 2018 and finished in August 2019 in Shanghai.
- Research
- In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
- Inspiration
- RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.