Silver Advertising, Marketing and Communication Design · 2023
Rockstar Spotlight Studios Brand Experience
by PepsiCo Design and Innovation
- A' Design Award 2023 Silver Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2023
- Estimated Number of Design Views: 95,895
- Verification code 9F86F33274 · Verify this award
About Rockstar Spotlight Studios Brand Experience
Rockstar Spotlight Studios is a mobile recording studio created as a brand experience for visitors and residents of Venice Beach, California. The installation includes the Unplugged Mood Booth and was presented to introduce the public to the new Rockstar Unplugged flavors. The studio offers emerging artists, gamers and other creators a place to record, exchange ideas and find inspiration. The Rockstar brand identity is translated into a three-dimensional interior, with brand shapes, colors and finishes applied to acoustic foam panels, fixtures, upholstery and extruded logo panels.
Press Kit
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
Colors of Rockstar Spotlight Studios Brand Experience
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Award-Winning Brand Experience Innovation
We transform consumer engagement through immersive brand experiences that connect culture, music, and innovation. Our team creates groundbreaking activations that resonate with audiences, from mobile recording studios to interactive installations that spotlight emerging talent and introduce…
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