Bronze Packaging Design · 2023
Reshock Coffee Product Packaging
by Weiche Wu
- A' Design Award 2023 Bronze Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Reshock Coffee
- Estimated Number of Design Views: 18,051
- Verification code 655F5EAB9D · Verify this award
About Reshock Coffee Product Packaging
Reshock Coffee is a Taiwanese brand from Chiayi County. The founder selects good quality coffee beans that is grown in Ali Mountain, and introduces them to the world. The design of Reshock Coffee is inspired by the beauty of sunrise view at the mountain. The logo illustrates the atmosphere of this beautiful vibes. The gift box presents the journey of sunrise expression, and the inner packs show the nature and culture elements from these enormous land. By unboxing the box, you could not only taste this good quality coffee but also experience this impressive sunrise moment from the mountain.
Press Kit
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Image Credits
- Photographer: Weiche Wu
- Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Colors of Reshock Coffee Product Packaging
Design Interview about Reshock Coffee Product Packaging
I hope that through the distinctive local culture and natural landscapes, tourists visiting A-Li Mountain can take home beautiful memories by engaging in consumer activities.
Before designing this project, the team at the studio spent a significant amount of time researching the local natural landscapes, including observing the sunrise at A-Li Mountain and creating the brand story. As it is a packaging design with a storytelling approach, our intention is for consumers to experience the beauty of A-Li Mountain through this design.
We hope that through this award opportunity, we can showcase this design that represents Taiwan's local culture to a wider international audience. We want people from other countries to get to know Taiwan and appreciate its beautiful scenery through this design.
This design project took us over 6 months from the initial data collection and design research to the final design execution, printing, and production. We aimed to deliver a perfect product to consumers through this meticulous design and manufacturing process.
We chose the breathtaking sunrise scenery of A-Li Mountain in Taiwan as the central concept for this gift box because it is an iconic tourist destination in Taiwan. Starting from this concept, we wanted to introduce the premium coffee beans sourced from A-Li Mountain, which perfectly aligns with the theme and essence of the design.
This project is produced and manufactured by Reshock Coffee, a coffee brand based in Taiwan. In addition to being available for sale in Taiwan, there are also plans to expand its distribution overseas, aiming to promote both the product and Taiwan's tourism industry simultaneously.
I believe this is a highly meaningful design project as it not only combines the beauty of Taiwan's A-Li Mountain with packaging design but also allows a wider audience to appreciate the beauty of this land.
This design project was created by the Union Atelier team, with each designer actively involved in the process to deliver the best possible outcome to the public.
This work is primarily designed for consumers who value high-quality coffee and tourists visiting A-Li Mountain in Taiwan. Therefore, the product features championship-grade coffee beans and incorporates packaging design that represents the local culture, aiming to attract consumers and encourage their purchases.
This packaging design aims to provide consumers with a sense of ceremony and excitement throughout the unboxing experience and visual presentation. We hope that through these design techniques, the product becomes truly memorable and leaves a lasting impression on the consumers.
The product's name represents the consumers' expectations for this beautiful land, blending the sound of "A-Li Mountain" and "Idealistic" in Chinese pronunciation, creating the Chinese brand name "Reshock."
When the design process begins, I start by using traditional pen and paper to sketch out the design concepts. Once the concepts are well-developed, I collaborate with other team members in the studio to bring the designs to life using computer software. Throughout the design process, we constantly print out design models and create 1:1 scale prototypes to ensure the accuracy of every detail. Finally, we hand over the finalized design to a professional printing factory for the actual production of the finished product.
I believe that the integration of the unboxing experience with the A-Li Mountain sunrise phenomenon is the most distinctive aspect of this design. This unique unboxing experience can create a profound impact on consumers, allowing them to truly immerse themselves in the design.
During the process of designing this project, we had ongoing discussions with the team at Reshock Coffee to ensure that every detail was considered. We also took the time to understand different coffee flavors in order to create a more immersive design. In terms of packaging structure, we collaborated with packaging engineers to find the best approach. Our goal was to perfectly capture the essence of the sunrise phenomenon and deliver a complete and immersive experience for consumers.
When we are having design discussions, we sometimes rely on computer simulations to quickly confirm the design effects. Computers can present an approximate visual representation of the design at a fast speed. Once we believe that the design direction is correct, we will print out the design drafts and create physical models. Through computer simulations, we can save a lot of time that would otherwise be spent on manual model-making, thus improving design efficiency.
This design primarily focuses on the collection of natural cultural data. I gathered reliable information through online research, and our team further interpreted and consolidated it. We used the method of mind mapping to converge our inspirations and incorporated the design elements into the project.
The biggest challenge of this design lies in how to incorporate these natural elements into the packaging design. Since these elements are highly realistic animals and plants, using them directly in the design may not achieve the desired texture and effect. Therefore, we explored various design techniques and ultimately decided to present them in the form of shadows, which effectively conveys the concept while maintaining a visually appealing design quality.
Through international competitions, we can showcase this design that is rich in Taiwanese culture to people from other countries. I believe this is a fantastic opportunity to bring Taiwanese design and culture to a wider audience and share the beauty of our land.
During the process of designing this product, we explored various design techniques and packaging box structures. Through this journey, our design team has gained a higher level of expertise in packaging structure design. With this valuable experience, we are confident in our ability to develop even more engaging and interesting packaging designs in the future.
This design seamlessly blends nature, culture, and a sense of ritual, aiming to create a memorable experience for consumers through such interactions.
Grand Interview about Reshock Coffee Product Packaging
The appearance of the packaging design is inspired by the concept of a sunrise. We hope that this packaging structure will echo the idea of the sun rising, allowing consumers to experience this atmosphere. Upon opening the box, they will see a landscape representing the flora and fauna of Ali Mountain, immersing them in the beauty of this land.
It is thanks to this beautiful land and rich biodiversity that high-quality crops can be cultivated. These coffee beans have grown in such a pristine natural environment, and I hope to convey the beauty of this place so that consumers can truly appreciate the quality of the coffee beans.
I hope that each variety of coffee bean and its packaging will provide consumers with a delightful unboxing experience. To achieve this, we designed the packaging so that all items are displayed in an open layout, creating a rich visual experience. Since the packaging is relatively large, we reduced its thickness to improve efficiency in stacking and shipping. In this way, we aim to strike a balance between visual appeal and practical functionality.
Ali Mountain’s sunrise is one of the must-visit attractions for tourists and is often the public’s first impression of Ali Mountain. We hope to leverage this iconic image to strengthen the connection between Ali Mountain and our brand, emphasizing that all Reshock Coffee products originate from this land.
When we visit Ali Mountain, the natural flora and fauna surrounding us not only represent the unique characteristics of the area but also enrich the story of this land. It is because of these beautiful elements that the crops here can thrive. I hope that when consumers enjoy our coffee, they can appreciate the design on the packaging and feel connected to this precious natural environment. In this way, as they savor the coffee, they can immerse themselves in a truly delightful experience.
These coffee beans are packaged in sealed sachets to ensure that, even after grinding, the fresh flavor and quality are preserved. The unique drip bag design allows consumers to brew the coffee after opening, enabling them to fully enjoy the high-quality coffee beans at their best.
The drawer-style design is a key feature of this packaging, as we wanted a strong visual experience that echoes the feeling of a sunrise. For this reason, the box opens from its longer side. We needed to ensure that consumers can open the box smoothly and evenly, so we created numerous prototypes to test it, working closely with the printing factory to refine the box structure and die-cutting template. This collaborative effort allowed us to perfect the design, ensuring it functions flawlessly.
Many tourists are unaware that Ali Mountain produces coffee beans, and even fewer know that the quality here rivals that of many famous coffee-growing regions. With this high-quality, story-driven packaging design, we aim to introduce consumers to this exceptional product. When consumers resonate with the packaging and feel a connection to the story it conveys, they’re more likely to appreciate and purchase the product—at that point, our design has achieved its purpose. Through the allure of the design, we hope to introduce consumers to our product: the high-quality coffee beans from Ali Mountain.
Union Atelier is a professional branding design company. Throughout the design process, they continually consider the connection between Reshock Coffee and Ali Mountain, while adopting a consumer-oriented approach to find designs that are both attractive to consumers and exude quality. Ultimately, it is through consumer support that the product and its story can be promoted. During the collaboration, the designers kept exploring representative design language to interpret this project, conducting numerous trials and experiments. They ultimately chose the theme of "sunrise" to perfectly showcase the design, creating a work that is both rich in storytelling and commercial appeal.
Taiwan is actually home to many high-quality coffee beans, as there are numerous regions here that are ideal for coffee cultivation. However, many consumers are still not familiar with these excellent coffee products. Through the transmission of this story, we hope to help consumers connect with and resonate with the land, allowing them to recognize the high quality of Taiwanese coffee beans and, ultimately, begin to savor their exceptional flavor.