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Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao
Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao
Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao
Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao
Professor Watermelon Mouthwash Packaging by Gaowei Xin, Cui Peng and Fengqi Qiao

Shandong Veikao Advertising Co., Ltd

Silver Packaging Design · 2021

Professor Watermelon Mouthwash Packaging

by Gaowei Xin, Cui Peng and Fengqi Qiao

  • A' Design Award 2021 Silver Winner in Packaging Design
  • Awarded April 15, 2021
  • CLIENT: Shandong Veikao Advertising Co., Ltd
  • Estimated Number of Design Views: 25,576
  • Verification code 6C7482045A · Verify this award
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About Professor Watermelon Mouthwash Packaging

Professor Watermelon is a mouthwash packaging design created for young consumers. The bottles are made of a degradable PET material, and the labels are printed on special paper with spot color technology. The large bottle holds 550 ml and has a separate outer cap marked with a capacity scale, so the mouthwash can be measured and poured without direct contact. A smaller bottle of 100 ml is also offered for travel. The small bottle can be refilled from the large bottle and used again. The overall form is simple and compact.

Press Kit

Unique Properties
This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.
Dimensions & Packaging
Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml
Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml
Tags
Mouthwash packaging, innovation, environmental protection, mold, Veikao
Production Technology
The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.
Design Challenge
At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.
Project Duration
The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.
Operation Flow
The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.
Research
Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability
Inspiration
The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.
Image Credits
Xin Gaowei, 2020.

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