Iron Meta, Strategic and Service Design · 2021
Perceived Design Value Research
- A' Design Award 2021 Iron Winner in Meta, Strategic and Service Design
- Awarded April 15, 2021
- CLIENT: Aija Freimane
- Estimated Number of Design Views: 71,154
- Verification code A891BD9F5D · Verify this award
About Perceived Design Value Research
Perceived Design Value is a postdoctoral research project on the added value of design. The study clarifies how design value is perceived by users across five generations and four socioeconomic class groups. Perceived value indicators are recommended to measure satisfaction, happiness and well-being as end results of product and service usage. The research also defines a triple design process and a self-assessment design maturity matrix. Main results are published in an A5 book of 89 pages. The aim is to help businesses, governments and society apply design more consciously.
Press Kit
- Unique Properties
- The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
- Dimensions & Packaging
- Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
- Tags
- Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
- Production Technology
- The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
- Design Challenge
- The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
- Project Duration
- The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
- Operation Flow
- The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
- Research
- The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
- Inspiration
- The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
- Image Credits
- Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf