Silver Packaging Design · 2021
Pepsi Mom Handworks Beverage
by PepsiCo Design and Innovation
- A' Design Award 2021 Silver Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 33,709
- Verification code 9920FA4D89 · Verify this award
About Pepsi Mom Handworks Beverage
Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.
Press Kit
- Unique Properties
- This limited edition Pepsi x MOM HANDWORKS series celebrates PepsiCos collaboration with China Womens Development Foundations, MOM HANDWORKS Cooperative Program. Pepsi and MOM HANDWORKS kicked off their partnership as a part of the 2019 Bring Happiness Home Chinese New Year Campaign.
- Tags
- Packaging, Beverage
- Inspiration
- The three can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles. This collaboration provides a unique opportunity to promote the efforts of MOM HANDWORKS and showcases Pepsi and the commitment it has to local relevancy.
Colors of Pepsi Mom Handworks Beverage
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Award-Winning Beverage Innovation
We transform everyday refreshment into cultural celebrations through innovative packaging and product design. With over 23 billion-dollar brands enjoyed globally, our commitment to local relevancy and design excellence creates meaningful connections between our products and consumers worldwide.
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