Gold Advertising, Marketing and Communication Design · 2020
Nissan Skyline Brochure
- A' Design Award 2020 Gold Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2020
- CLIENT: Nissan
- Estimated Number of Design Views: 78,179
- Verification code 8801733D0A · Verify this award
About Nissan Skyline Brochure
Nissan Skyline is a brochure created for a premium sport sedan first introduced in 1957. The Skyline has been offered to Japanese customers for 62 years, and each generation has adopted the most advanced technology of its time. The latest model is equipped with ProPILOT 2.0, an advanced driver assistance system. The brochure delivers a single message, the enjoyment of driving. Visuals and headline copy present the driving performance of the car on expressways and winding roads. The concept and the layout are kept simple and direct.
E-graphics communications's brochure for this distinguished automotive model represents a masterful synthesis of commercial photography and graphic design that elevates promotional material to the realm of visual poetry. The work demonstrates exceptional understanding of how environmental context shapes perception of industrial design objects, employing two complementary scenarios that together articulate a complete brand narrative. The upper tableau, with its mirror-still water and brooding atmospheric conditions, positions the vehicle as an object worthy of contemplation, its sculptural form deserving the same reverent observation one might afford a work of fine art. This approach draws upon traditions of product photography pioneered in mid-century automotive advertising while incorporating contemporary sensibilities regarding color grading and atmospheric mood. The lower composition shifts registers entirely, embracing the vocabulary of automotive enthusiasm through dynamic perspective, motion suggestion, and the romantic associations of the open road at golden hour. Technical accomplishment is evident throughout, from the precise color management that maintains the vehicle's signature hue across dramatically different lighting conditions to the seamless integration of typography that respects visual hierarchy without compromising compositional integrity. The bilingual text elements suggest consideration of multiple audience contexts while maintaining elegant restraint. Together, these images invite viewers to consider how designed objects embody multiple identities simultaneously, serving as both aesthetic objects and functional instruments of experience and expression.
Press Kit
- Unique Properties
- The legendary Skyline, first introduced in 1957, is a premium sport sedan representing Nissan and has been admired by many Japanese customers for 62 years. Successive Skylines have evolved by adopting the most advanced technology at the time consistently.
And now the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems hits the streets. It is an evolved model exploring fun to drive in the new era. - Inspiration
- Skyline is a vehicle you can enjoy sports driving, which is a core value unchanged since the first-generation was unveiled.
With such a perspective, a concept for brochures is very simple. It is just to deliver the message of fun to drive.
Skyline’s driving performance on the expressway is superior even if it is a winding road. The most advanced technologies make its performance much more comfortable. We simply focused to deliver this message with the visual and headline copies.