Silver Packaging Design · 2022
My Moonfly Gift Box
by ShenZhen XiShang Boutique Packing Co., Ltd
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: ShenZhen XiShang Boutique Packing Co., Ltd
- Estimated Number of Design Views: 15,205
- Verification code DE444F0BED · Verify this award
About My Moonfly Gift Box
My Moonfly is a gift box designed for moon cakes presented at the Mid-Autumn Festival. The design depicts the Moon Palace of Chinese mythology, with pavilions and halls formed by multi-layered three-dimensional paper carving. A light inside the moon shines through the carved layers, creating changing patterns of light and shadow. The box holds six moon cakes and a case with forks and knives. Eco-friendly paper is used, with embossing and gold stamping. Measuring 242 by 242 by 75 millimeters, the box can be kept as a lit decoration on shelves or tables.
Press Kit
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Colors of My Moonfly Gift Box
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